Накануне Церемонии награждения WOW DONE AWARDS презентует шорт-листы фестиваля и результаты (баллы) работ, которые не вошли в шорт-лист. Имена победителей фестиваля и, конечно, их призовые баллы будут известны на Церемонии, которая состоится 20 марта в 18:00 в Украинском доме.
При оценивании конкурсных работ члены жюри вертикали маркетинговых дисциплин (секция А) и индустриальной вертикали (секция B) использовали шкалу баллов от 1 до 100. Каждая работа, отправленная на конкурсное соревнование, получила свой средневзвешенный балл, который учитывал оценки всех членов жюри. После чего Председатели жюри финально расставили планки для финалистов и победителей. По результатам их работы были установлены следующие проходные баллы для шорт-листов: в секции А прошли работы, которые набрали 60+, а в секции B – работы с 65+.
Уникальностью фестивалей WOW DONE AWARDS и КМФР является "материализация" (своеобразное "отоваривание") участия абсолютно для всех участников, а не только для финалистов и победителей. Открытость результатов для всех работ позволяет «проигравшим» понять насколько они были далеки от победы, сделать выводы. Обычно в креативных фестивалях ответа на данный вопрос нет.
До Церемонии оргкомитет предоставляет только имена проектов, а уже после события будет возможность познакомиться с содержанием самих работ.
Желаем удачи в покорении высших WOW вершин!
Вертикаль маркетинговых дисциплин
Страна | Компания | Название работы | Баллы |
А1. Experiential Marketing | |||
Russia | ICON | А1-1 Pulpy. Where is the pulp? | 33,2 |
Ukraine | MEX Advertising | А1-2 Movie heroes in the city! | 44,5 |
Ukraine | Leo Burnett Ukraine | А1-3 MOOD BOX | 56,9 |
Latvia | Inspired Digital | А1-4 Tile to Positivus | 46,4 |
Latvia | Inspired Digital | А1-5 LUX EXPRESS. Challenging the system | 55,8 |
Russia | Voskhod | А1-6 Eatspiration | Short list |
Belarus | PRKVADRAT | А1-7 Visual T-shirts | Short list |
Ukraine | PRKVADRAT Ukraine | А1-8 Rent-a-friend service | 45,0 |
Georgia | Leavingstone | А1-9 Bakuriani Frozen Escalator Challenge | Short list |
Belarus | SUP Creative Kitchen | А1-10 Celebration Calendar | 35,4 |
Ukraine | Milk Branding | А1-11 Fruzi Smoothie | 38,6 |
Ukraine | BBDO Ukraine | А1-12 Pepsi Retro | 55,2 |
Ukraine | BBDO Ukraine | А1-13 Povodyr | Short list |
Ukraine | BBDO Ukraine | А1-14 Bridge of cans | 46,2 |
Ukraine | PRKVADRAT Ukraine | А1-15 Summer under the cap | 33,6 |
Russia | Market Group | А1-16 Go to the three-letter destination! | 36,5 |
Belarus | PRKVADRAT | А1-17 GET TO #LEGENDARYFINAL | 48,4 |
Russia | TWIGA | А1-18 The Longest Handshake | Short list |
Ukraine | Banda Agency | А1-19 Borjomi piano | Short list |
А2. Promo & Activation (includes Shopper Marketing) | |||
Ukraine | Leo Burnett Ukraine | А2-1 MOOD BOX | Short list |
Russia | BeeTL | А2-2 Get your discount in 60 seconds | 45,6 |
Russia | Voskhod | А2-3 Put The Music On | Short list |
Russia | e:mg | А2-4 VkusnoShop | 40,7 |
Ukraine | B.I.T.A. Advertising | А2-5 Meet will come by itself! | 55,7 |
Belarus | PRKVADRAT | А2-6 Personal pancake from Prostokvashino | 45,4 |
Russia | Russia Direct | А2-7 Rothmans – be closer to London! | 30,7 |
Ukraine | PRKVADRAT Ukraine | А2-8 Coca-Cola Cooking Show | 35,8 |
Ukraine | InMotion | А2-9 WOW-Fonepad! | 47,5 |
Ukraine | PROVID | А2-10 How Kilkenny in pubs helped to scare friends on Facebook | 57,9 |
Ukraine | BBDO Ukraine | А2-11 TWX | 33,5 |
Ukraine | Cheil Ukraine | А2-12 Street Musicions | 53,4 |
Ukraine | BBDO Ukraine | А2-13 Pepsi Retro | 52,4 |
Ukraine | TWIGA Idea | А2-14 Culinary expert | 36,6 |
Ukraine | Momentum Ukraine | А2-15 “Buy, Cook, Drive!” | 27,0 |
Ukraine | Adventa LOWE | А2-16 The Power of Unity | 57,8 |
Ukraine | TWIGA Idea | А2-17 «School of the cheese art» | 37,7 |
Ukraine | Banda Agency | А2-18 Borjomi piano | Short list |
Russia | TWIGA | А2-19 To Delay Means To Kill | Short list |
Russia | TWIGA | А2-20 The Longest Handshake | Short list |
Ukraine | MAG/FCB | А2-21 Best gift for good morning | 49,7 |
А3. Direct Marketing | |||
Ukraine | Leo Burnett Ukraine | А3-1 News Candies | 46,8 |
Ukraine | Leo Burnett Ukraine | А3-2 MOOD BOX | 55,7 |
Ukraine | Leo Burnett Ukraine | А3-3 Nude Diary | 52,8 |
Ukraine | Saatchi & Saatchi | А3-4 Daily Experiment | Short list |
Ukraine | Saatchi & Saatchi | А3-5 Paper Showreel | 33,8 |
Russia | BeeTL | А3-6 Sound Happens | 37,4 |
Ukraine | BBDO Ukraine | А3-7 Treesolution | 57,1 |
Russia | Voskhod | А3-8 AdMade | 59,1 |
Ukraine | Saatchi & Saatchi | А3-9 Photomagic | Short list |
Belarus | PRKVADRAT | А3-10 Visual T-shirts | Short list |
Belarus | PRKVADRAT | А3-11 GET TO #LEGENDARYFINAL | 44,2 |
Ukraine | Talan Group | А3-12 The Letter to the Blind Government | Short list |
Belarus | PRKVADRAT | А3-13 Seven-Brand Ale | 48,0 |
Belarus | SUP Creative Kitchen | А3-14 Celebration Calendar | 45,3 |
Ukraine | BBDO Ukraine | А3-15 Povodyr | 59,2 |
Ukraine | PRKVADRAT Ukraine | А3-16 Creative flight | 43,3 |
Ukraine | Banda Agency | А3-17 PRESS RELEASE APP | 51,5 |
А4. Digital Marketing (includes Mobile) | |||
Russia | ICON | А4-1 Sprite. Dry mouth problem | 57,5 |
Russia | Articul Media | А4-2 Sochi 2014: live infographics | Short list |
Ukraine | GRAPE Ukraine | А4-3 First Mobile Aid | 53,9 |
Ukraine | PUSH-K Solutions | А4-4 Dance of Life | 36,4 |
Ukraine | ISD Group | А4-5 What is your headache about? | Short list |
Ukraine | BBDO Ukraine | А4-6 Pepsi Retro | 42,4 |
Ukraine | BBDO Ukraine | А4-7 Povodyr | Short list |
Georgia | Leavingstone | А4-8 Bakuriani Frozen Escalator Challenge | 42,7 |
Russia | TutkovBudkov | А4-9 S7 Magic Calendar | 52,8 |
Ukraine | Banda Agency | А4-10 Ping Pong Pitch | Short list |
А5. Social Marketing | |||
Ukraine | Leo Burnett Ukraine | А5-1 MOOD BOX | 51,4 |
Ukraine | GRAPE Ukraine | А5-2 Deltaplan: location-based game | 56,4 |
Finland | Advertising Agency Satumaa Ltd. | А5-3 Epic Communication Trooper | 46,8 |
Ukraine | RAM 360 Agency | А5-4 Rada-2014 | 50,5 |
Ukraine | MEX Advertising | А5-5 JOIN TO DEFEND THE COUNTRY! | 33,0 |
Latvia | Inspired Digital | А5-6 The Baltic Way | Short list |
Ukraine | Tribal DDB Ukraine | А5-7 Lipton Ice Tea Bright on Beach | 38,3 |
Ukraine | HOSHVA PR | А5-8 Eco Challenge | 45,4 |
А6. Sales Incentive, Recognition & Customer Service | |||
Ukraine | Artmaxima | А6-1 The Metallurg City | 31,1 |
Ukraine | GRAPE Ukraine | А6-2 Vyshyvanka | 51,7 |
Russia | e:mg | А6-3 VkusnoShop | 38,6 |
Ukraine | Play BTL | А6-4 Henkel School of super Agents | 38,4 |
Ukraine | RAM 360 Agency | А6-5 Nokia Academy of Success | 41,3 |
Ukraine | PROVID | А6-6 How Kilkenny pushed its trial by scaring people on Hallowing | 56,7 |
Ukraine | BBDO Ukraine | А6-7 Bridge of cans | 43,8 |
Ukraine | MAG/FCB | А6-8 Best gift for good morning | 43,7 |
А7. Sponsorship/Charity Marketing | |||
Russia | ICON | А7-1 Dobry. We're the country of warm support | 36,0 |
Russia | ICON | А7-2 Zolotaya Bochka. Aerobatic flight | 48,1 |
Ukraine | Saatchi & Saatchi | А7-3 Municipal Dancers | 53,4 |
Russia | Voskhod | А7-4 Put The Music On | Short list |
Belarus | PRKVADRAT | А7-5 Visual T-shirts | 56,7 |
Ukraine | Banda Agency | А7-6 Ping Pong Pitch | Short list |
Belarus | PRKVADRAT | А7-7 The First Mobile Trailers Contest | 49,1 |
А8. Brand PR communication | |||
Ukraine | MEX Advertising | А8-1 Movie heroes in the city! | 40,4 |
Ukraine | GRAPE Ukraine | А8-2 First Mobile Aid | 58,2 |
Russia | Articul Media | А8-3 VTB Mayak | 51,5 |
Russia | Mint | А8-4 Guess Football Flavor | 34,9 |
Belarus | AIDA Pioneer Group | А8-5 Brandburger | 50,1 |
Ukraine | Saatchi & Saatchi | А8-6 Leopard | 37,6 |
Russia | Mint | А8-7 IKEA KVARTIROVEDENIE | Short list |
Ukraine | Talan Group | А8-8 The Letter to the Blind Government | Short list |
Ukraine | BBDO Ukraine | А8-9 Pepsi Retro | 52,0 |
Belarus | PRKVADRAT | А8-10 First Mobile Trailers Contest | 52,6 |
Ukraine | BBDO Ukraine | А8-11 Povodyr | Short list |
Russia | TWIGA | А8-12 To Delay Means To Kill | Short list |
Russia | TWIGA | А8-13 The Longest Handshake | Short list |
A9. Small Budget Campaign | |||
Ukraine | MTI/INTERTOP | A9-1 Lee Jeans Marathon | 42,1 |
Ukraine | Leo Burnett Ukraine | A9-2 News Candies | 43,7 |
Ukraine | Leo Burnett Ukraine | A9-3 MOOD BOX | 50,4 |
Ukraine | FULL CONTACT | A9-4 Skiing sober | 56,1 |
Ukraine | Saatchi & Saatchi | A9-5 Municipal Dancers | 53,3 |
Russia | BeeTL | A9-6 BeeTL on Flugtag | 52,1 |
Russia | Voskhod | A9-7 AdMade | 54,6 |
Ukraine | B.I.T.A. Advertising | A9-8 Meet will come by itself! | 53,8 |
Belarus | PRKVADRAT | A9-9 Visual T-shirts | Short list |
Ukraine | RAM 360 Agency | A9-10 Rada-2014 | 52,0 |
Ukraine | CBT | A9-11 Sweet Tinder | 51,1 |
Georgia | Leavingstone | A9-12 The Ünspeakable Beer | Short list |
Ukraine | Talan Group | A9-13 The Letter to the Blind Government | Short list |
Ukraine | THINKMcCANN | A9-15 “Effie”. We evaluate effectiveness. | 47,3 |
Ukraine | BBDO Ukraine | A9-16 Bridge of cans | 40,8 |
Russia | TWIGA | A9-17 To Delay Means To Kill | Short list |
Ukraine | PRKVADRAT Ukraine | A9-18 Rent-a-friend service | 44,1 |
Ukraine | MAG/FCB | A9-19 Best gift for good morning | 44,5 |
Ukraine | Banda Agency | A9-20 Borjomi piano | Short list |
А10. Integrated Campaign | |||
Russia | ICON | А10-1 Dobry. We're the country of warm support | 37,7 |
Russia | Voskhod | А10-2 Eatspiration | 50,8 |
Ukraine | Saatchi & Saatchi | А10-3 Leopard | 32,8 |
Russia | Initiative Moscow | А10-4 Lipton Tea Way | 44,2 |
Ukraine | Talan Group | А10-5 The Letter to the Blind Government | 48,3 |
Ukraine | PROVID | А10-6 How one overcaring mom tied together all communication of Children Cheese promotion campaign | 51,9 |
Ukraine | BBDO Ukraine | А10-7 Pepsi Retro | 53,7 |
Ukraine | TWIGA Idea | А10-8 Culinary expert | 39,5 |
Ukraine | BBDO Ukraine | А10-9 Povodyr | Short list |
Ukraine | THINKMcCANN | А10-10 “Effie”. We evaluate effectiveness. | 49,8 |
Russia | Market Group | А10-11 Go to the three-letter destination! | 36,0 |
Ukraine | Banda Agency | А10-12 MOYO unBig world | 56,1 |
А11. Loyalty & Relationship Marketing | |||
Russia | Russia Direct | А11-1 EFES Club | 38,6 |
Ukraine | Banda Agency | А11-2 MOYO unBig world | 54,3 |
А12. Innovation | |||
Ukraine | Aimbulance | А12-1 Brand Health Monitor (Brahm) | Short list |
Belarus | AIDA Pioneer Group | А12-2 Sitauris lesson | 47,0 |
Russia | e:mg | А12-3 VkusnoShop | 36,1 |
Ukraine | CBT | А12-4 Sweet Tinder | 50,4 |
Ukraine | Saatchi & Saatchi | А12-5 Tiny CityLight | Short list |
Ukraine | BBDO Ukraine | А12-6 Pepsi Retro | 39,7 |
Ukraine | MAG/FCB | А12-7 Best gift for good morning | 33,0 |
Ukraine | Banda Agency | А12-8 Borjomi piano | Short list |
Ukraine | Banda Agency | А12-9 PRESS RELEASE APP | 53,4 |
Индустриальная вертикали
Страна | Компания | Название работы | Баллы |
B1. Telecom, Utilities & Technology | |||
Ukraine | GRAPE Ukraine | B1-1 First Mobile Aid | Short List |
Ukraine | GRAPE Ukraine | B1-2 Vyshyvanka | 52,8 |
Belarus | PRKVADRAT | B1-3 Visual T-shirts | 58,8 |
Ukraine | RAM 360 Agency | B1-4 Nokia Academy of Success | 57,8 |
B3. Consumer Services - Travel & Tourism, Leisure, Recreation | |||
Ukraine | Banda Agency | B3-1 Ping Pong Pitch | 56,5 |
B4. Financial & Professional Services | |||
Ukraine | GRAPE Ukraine | B4-1 Deltaplan: location-based game | Short List |
B5. Consumer Products – Food | |||
Ukraine | Leo Burnett Ukraine | B5-1 MOOD BOX | Short List |
Ukraine | Saatchi & Saatchi | B5-2 Municipal Dancers | 63,1 |
Russia | e:mg | B5-3 VkusnoShop | 49,2 |
Ukraine | Saatchi & Saatchi | B5-4 Leopard | 43,4 |
Ukraine | B.I.T.A. Advertising | B5-5 Meet will come by itself! | Short List |
Ukraine | Milk Branding | B5-6 Fruzi Smoothie | 57,3 |
Ukraine | BBDO Ukraine | B5-7 TWX | 37,2 |
Russia | Initiative Moscow | B5-8 Cornetto Cupidity | 53,5 |
Ukraine | PROVID | B5-9 How one overcaring mom tied together all communication of Children Cheese promotion campaign | Short List |
Ukraine | TWIGA Idea | B5-10 Culinary expert | 53,8 |
Ukraine | Momentum Ukraine | B5-11 “Buy, Cook, Drive!” | 44,7 |
Ukraine | Talan Group | B5-12 The Bread is the Message | Short List |
Belarus | PRKVADRAT | B5-13 Personal pancake from Prostokvashino | 55,0 |
Ukraine | PRKVADRAT Ukraine | B5-14 Rent-a-friend service | 54,7 |
B7. Consumer Products – Healthcare, Beauty & Fashion | |||
Ukraine | ISD Group | B7-1 What is your headache about? | 59,9 |
Ukraine | Banda Agency | B7-2 Ping Pong Pitch | 54,6 |
Ukraine | MAG/FCB | B7-3 Best gift for good morning | 58,7 |
B8. Non-Alcoholic Beverages | |||
Russia | ICON | B8-1 Dobry. We're the country of warm support | 59,3 |
Russia | ICON | B8-2 Nestea.Super team | 46,1 |
Russia | ICON | B8-3 Pulpy. Where is the pulp? | 59,1 |
Ukraine | BBDO Ukraine | B8-4 Pepsi Retro | Short List |
Ukraine | Tribal DDB Ukraine | B8-5 Lipton Ice Tea Bright on Beach | 54,8 |
Georgia | Leavingstone | B8-6 Bakuriani Frozen Escalator Challenge | Short List |
Ukraine | PRKVADRAT Ukraine | B8-7 Coca-Cola Cooking Show | 55,0 |
Ukraine | Banda Agency | B8-8 Borjomi piano | Short List |
B9. Alcoholic Beverages - Beer, Wine & Spirits | |||
Ukraine | PROVID | B9-1 How Kilkenny pushed its trial by scaring people on Hallowing | 58,9 |
Georgia | Leavingstone | B9-2 The Ünspeakable Beer | 62,1 |
Ukraine | Adventa LOWE | B9-3 The Power of Unity | Short List |
Ukraine | BBDO Ukraine | B9-4 Bridge of cans | 62,4 |
B10. Retail - Traditional Retailers, e-Commerce, Catalogue, HoReCa | |||
Ukraine | Leo Burnett Ukraine | B10-1 MOOD BOX | Short List |
Ukraine | AdPro | B10-2 Dog Ate Dove | Short List |
Russia | Voskhod | B10-3 Put The Music On | Short List |
Russia | Voskhod | B10-4 Eatspiration | Short List |
Ukraine | MTI/INTERTOP | B10-5 Lee Jeans Marathon | 62,6 |
Ukraine | B.I.T.A. Advertising | B10-6 Meet will come by itself! | Short List |
B11. Non-Profit, Charities and Public Sector | |||
Ukraine | Smartica Ukraine | B11-1 Svidanie.org.ua | 63,0 |
Ukraine | FULL CONTACT | B11-2 Skiing sober | Short List |
Belarus | AIDA Pioneer Group | B11-3 Sitauris lesson | 57,5 |
Ukraine | RAM 360 Agency | B11-4 Rada-2014 | 61,2 |
Ukraine | Talan Group | B11-6 The Letter to the Blind Government | Short List |
Russia | TWIGA | B11-8 To Delay Means To Kill | Short List |
Russia | TWIGA | B11-9 The Longest Handshake | Short List |
Russia | Market Group | B11-10 Go to the three-letter destination! | 58,4 |
B12. Self promo for Advertising Agencies and Media | |||
Ukraine | Aimbulance | B12-1 Hello Coffee Machine | 61,6 |
Ukraine | Aimbulance | B12-2 Brand Health Monitor (Brahm) | Short List |
Ukraine | Leo Burnett Ukraine | B12-3 Nude Diary | 59,4 |
Russia | BeeTL | B12-4 Sound Happens | 51,8 |
Ukraine | BBDO Ukraine | B12-5 Treesolution | 57,0 |
Belarus | AIDA Pioneer Group | B12-6 Brandburger | 57,5 |
Russia | Voskhod | B12-7 AdMade | 57,4 |
Ukraine | Saatchi & Saatchi | B12-8 Photomagic | Short List |
Ukraine | PRKVADRAT Ukraine | B12-9 Creative flight | 58,6 |
Belarus | SUP Creative Kitchen | B12-10 Celebration Calendar | 48,2 |
Ukraine | Banda Agency | B12-11 PRESS RELEASE APP | 58,7 |
Ukraine | BBDO Ukraine | B12-12 Povodyr | Short List |
Belarus | PRKVADRAT | B12-13 Seven-Brand Ale | Short List |