8 июля в Барселоне в 20-й раз собрались гуру европеского креатива, чтобы оценить и выбрать самые яркие работы из 903 заявок, поданных членами клуба креативных директоров из 25 стран.
По словам председателя жюри, Амира Кассе (Amir Kassaei), Chief Creative Officer, DDB Worldwide, Гран-при Клуба Арт-директоров и 25 золотых наград получили те креативные команды, которые, продолжают стимулировать европейскую индустрию коммуникаций на поиск новых путей создания связи между людьми и брендами, вдохновляя и изменяя рекламную индустрию.
Клуб арт-директоров Украины искренне поздравляет украинских членов жюри, которые вместе со своими коллегами определили самых креативных в Европе.
Гран-при досталось немецкому агентству Jung von Matt AG за медиaмикс Dortmund Concert Milk для концерт-холла в Дортмунде.
Film Winners
Gold
1.1. TV Commercials
Title Write the Future
Client Nike
Agency Wieden + Kennedy Amsterdam
Country Netherlands
www.videosostav.ru
1.3. Public Service & Charity
Title Pastillas Contra el dolor Ajeno / Other-People's-Pain Pills
Client Médicos Sin Fronteras ( MSF)
Agency Germinal Comunicación
Country Spain
1.4. Corporate Video/TV
Title Pringle Of Scotland's Comeback - Short Company Film
Client Pringle of Scotland
Agency Neutral Zürich AG
Country Switzerland
1.6. Sounddesign - Soundlogos, Audio-CI
Title Countdown-Orchestra
Client Concerthall Dortmund
Agency Jung von Matt AG
Country Germany
1.7. Any other - Innovative use of Audio, Songs, Internet-Items
Title Parking
Client Kofola a.s.
Agency Leagas Delaney Praha s.r.o.
Country Czech Republic
Title SKY football opera
Client Sky Deutschland Fernsehen GmbH & Co. KG
Agency Serviceplan
Country Germany
Advertising Print Winners
Gold
2.1. Poster Advertising
Title The BMW Light Wall "Reflection"
Client BMW AG Deutschland
Agency Serviceplan
Country Germany
Title Marine Animals
Client Surfrider Foundation Europe
Agency Young & Rubicam France
Country France
2.2. Newspaper Advertising
Title Builders of Tomorrow
Client Lego GmbH
Agency Serviceplan
Country Germany
2.4. Mailings
Title The Sprinter applies for a job
Client Daimler AG
Agency Lukas Lindemann Rosinski GmbH
Country Germany
2.5. Mixed Media Campaings
Title Dortmund Concert Milk
Client Dortmund Concerthall
Agency Jung von Matt AG
Country Germany
Digital Winners
Gold
3.1. Interactive media: Websites
Title Hidden Heroes
Client Hi-Cone, a division of ITW Espana, S.A.
Agency Grimm Gallun Holtappels Werbeagentur GmbH & Co. KG
Country Germany
Title Wall of Fame
Client Edding International GmbH
Agency Kempertrautmann gmbh
Country Germany
Title Carlos
Client Canal+
Agency BETC Euro RSCG
Country France
3.2. Apps
Title Have a Camper Day
Client Camper
Agency Herraizsoto&Co.
Country Spain
3.3. Online advertising
Title Real Estate Ads for Women's Shelter
Client Verein Wiener Frauenhäuser
Agency Draftfcb Partners Werbeagentur Ges.m.b.H.
Country Austria
3.4. Mobile applications
Title Street Evo
Client Fiat
Agency Leo Burnett Iberia
Country Spain
3.5. Any other
Title Directing Shadows
Client Moto Waganari
Agency Ogilvy Frankfurt
Country Germany
Title Birds On Twitter
Client Ir Magazine
Agency Dudums
Country Latvia
Title Message in the Chocolate
Client ChocoMe
Agency Grey Worldwide Hungary Kft.
Country Hungary
Design Winners
Gold
4.1. Graphic Design
Title The BMW Light Wall "Reflection"
Client BMW AG Deutschland
Agency Serviceplan
Country Germany
4.2. Editorial/Books/Corporate Publishing/Catalogues
Title BasisBibel
Client Deutsche Bibelgesellschaft, German Bible Association
Agency Gobasil
Country Germany
4.3. Corporate Identity/Corporate Design/Branding
Title Stop The Water While Using Me!
Client T.D.G. Vertriebs GmbH & Co. KG
Agency Kolle Rebbe / Korefe
Country Germany
Title Transmediale.11
Client Kulturpojekte Berlin GMBH
Agency Ruddigkeit Corporate Ideas Berlin
Country Germany
4.6. TV Graphics
Title VIVA ReBrand 2011
Client MTV Networks Germany GmbH
Agency MTV Networks Advertising Unit
Country Germany
4.7. Any other
Title bit.code by Julius Popp (2009)
Client SAP
Agency Ogilvy Frankfurt
Country Germany
Promotions, new media, events Winners
Gold
5.1. Promotions
Title Dortmund Concert Milk
Client Dortmund Concerthall
Agency Jung von Matt AG
Country Germany
Title Unexpected Luggage
Client Spainair
Agency Shackleton Spain
Country Spain
www.videosostav.ru
5.2. Ambient Media
Title Transparent Walls
Client Daimler AG
Agency Jung von Matt AG
Country Germany
www.videosostav.ru
5.4. Events (Corporate, Public, Consumer, Social/Cultural)
Title Be Stupid Facepark
Client Diesel Deutschland
Agency DDB Tribal Group
Country Germany
5.5. Environmental Design (Trade Booths, Concept Stores, Brandscapes)
Title Mobility - Reflective Kinematronic II
Client Otto Bock HealthCare GmbH
Agency ART+COM
Country Germany
Источник: www.sostav.ua
