В этом году в конкурсе приняли участие представители из 51 страны, 80 работ прошли в финал из 267 поданых. Количество жюри составило 69 представителей из 41 страны. Агентством года получившим 7 наград стало Publicis Conseil, Paris. Из 12 категорий конкурса, работы для 8 были настолько высокого уровня что бы удостоится награды Grand Prix. Сетью года второй раз подряд стала Euro RSCG их общее число наград составило 13.
Цель Cresta Awards - выявлять и награждать те рекламные работы, которые являются абсолютным стандартом для креатива в рекламе и маркетинге. В программе фестиваля 11 номинаций: TV/Cinema/Digital, Integrated Campaigns, Press, Outdoor, Ambient Media, Direct Marketing, Radio, Design, Promotions & Incentives, Crafts и Interactive. Все работы оцениваются по двум критериям: оригинальность креативной идеи и качество ее выполнения. Grand Prix вручается работе, набравшей максимальное количество баллов.
CRESTA WINNERS FOR YEAR 2011
TV/Cinema/Digital Grand Prix
Wieden+Kennedy, Amsterdam, NETHERLANDS
Nike "Write the Future" (Viral Films)
Integrated Campaigns Grand Prix
Wieden+Kennedy, Amsterdam, NETHERLANDS
Nike "Write the Future" (Integrated Campaigns)
Crafts Grand Prix
HEIMAT, Berlin, Berlin, GERMANY
Hornbach DIY/Home Improvement Superstores "The Infinite House" (Craft Web Commercials - Art Direction)
Interactive Grand Prix
kempertrautmann gmbh, Hamburg, GERMANY
Edding Markers "http://frida-frommen.de/awards/walloffame/A6/" (Internet Sites)
Design Grand Prix
Forsman & Bodenfors , Gothenburg, SWEDEN
IKEA "Homemade is Best" (Graphic Design)
Radio Grand Prix
TRY Advertising Agency, Oslo, NORWAY
Norwegian Women's Shelter Association "Emergency Call" (Radio)
Outdoor Grand Prix
Euro RSCG Bangkok Limited, Bangkok, THAILAND
Shieldtox Naturgard "Natural" (Poster)
Ambient Media Grand Prix
Abbott Mead Vickers BBDO, London, UNITED KINGDOM
Walkers "Sandwich" (Ambient Media)
ARGENTINA
Euro RSCG, Buenos Aires
Peugeot 207 SW Compact "Parking Campaign" (Poster)
Young & Rubicam, Buenos Aires
TYC Sports "Argentineans" (Television)
AUSTRIA
Demner, Merlicek & Bergmann, Vienna
Mömax Furniture Store "Light" (Promotions & Incentives)
BELGIUM
These Days, Antwerpen
Nokia "http://www.thesedays.com/awards/thevoice" (Internet Sites)
FINLAND
TBWA Helsinki, Helsinki
Young Director Awards by CFP-E/Shots "Double Life" (Television)
FRANCE
BETC Euro RSCG, Paris
CANAL+ "iPhone" (Television)
Evian "Baby Inside" (Magazine)
CANAL+ "Movie Flowcharts" (Poster)
Publicis Conseil, Paris
PMU/Horse Racing "The PMU Gets Involved in Sports" (Television)
Samusocial "Asphaltisation" (Newspaper)
Samusocial "Asphaltisation" (Outdoor)
Samusocial "Asphaltisation" (Craft Outdoor - Photography)
Renault Espace "iPad - http://renault-espace360ipad-mobile-awards.megahosting.seevia.com/" (Mobile Applications)
Samusocial "Being a Homeless" (Viral Films)
Ni Putes Ni Soumises "Doyouchat.com" (Viral Films)
GERMANY
BBDO Germany GmbH, Düsseldorf
SPUK Pictures "Beatles", "Monroe", "Worker" (Newspaper)
Grabarz & Partner, Hamburg
Volkswagen Rear Assist "All-Round Safety" (Magazine)
jobsintown.de "Fisherman" (Television)
Naturia Dog Food "Dog Radio" (Radio)
IKEA "Furniture Art" (Ambient Media)
IKEA "Furniture Art" (Promotions & Incentives)
Grey Worldwide GmbH, Düsseldorf
Febreze "French Fries ", "Fish ", "Cigars" (Magazine)
HEIMAT, Berlin
Hornbach DIY/ Home Improvement Superstores "The Infinite House" (Craft Cinema - Direction)
kempertrautmann gmbh, Hamburg
Edding Markers "http://frida-frommen.de/awards/digitalhighlighter/" (Banner Ads)
Deutschland findet euch "The Missing Child" (Ambient Media)
KNSK Werbeagentur GmbH, Hamburg
WMF Peelers "Potato", "Carrot", "Apple" (Outdoor)
Leo Burnett GmbH, Frankfurt am Main
OWL Optics "Urban inspired Glasses" (Outdoor)
Geman Society for Nature Conservation (NABU) "Nuclear Waste Mailing" (Direct Marketing)
Markenfilm, Wedel
Subaru "The Car Parts" (Craft Television - Special Effects/Computer Graphics)
Konzerthaus Dortmund "Cows" (Integrated Campaigns)
Ogilvy Frankfurt
Rolling Stone Magazine "Copy on Campaign" (Magazine)
SportScheck "Sporty Vouchers" (Direct Marketing)
Serviceplan Gruppe, München
Lego "Lego Signs" (Brochures)
Faber Castell Coloured Pencils "True Colours" (Magazine)
Pattex Classic Glue "Pattex crane" (Ambient Media)
Sky Bundesliga "SKY Football Opera" (Television)
INDIA
Euro RSCG Advertising Pvt. Ltd., Gurgaon
Disprin "Flip Campaign" (Poster)
ISRAEL
Shalmor Avnon Amichay / Y&R Interactive Tel Aviv, Tel Aviv
Aids Task Force "Get Tested Project" (Ambient Media)
ITALY
McCann Erickson Italy, Milan
Durex Gel Lubricant "Club Crusher" (Magazine)
MALAYSIA
Euro RSCG Kuala Lumpur, Petaling Jaya
Amnesty International Malaysia "Drown" (Digital)
NETHERLANDS
Euro RSCG 4D Amsterdam , Amstelveen
Volvo "http://www.prize-entry.com/eclipse_general/websites/" (Internet Sites)
Wieden+Kennedy, Amsterdam
Nike "Write the Future" (Television)
Heineken "The Entrance" (Television)
NORWAY
TRY Advertising Agency, Oslo
The Norwegian Association of the Blind "Office Love", "Dark Office" (Television)
ROMANIA
BV McCann Erickson, Bucharest
Rom "American Rom" (Integrated Campaigns)
RUSSIA
Depot WPF, Moscow
Dizao organics "Dizao organics" (Packaging Design)
SWEDEN
Åkestam, Holst, Stockholm
The Swedish Post "http://ourwork.se/livingchristmascards/" (Internet Sites)
The Swedish Post "http://ourwork.se/sound2/" (Internet Sites)
Pause Home Entertainment Stores "The Human Jukebox" (Promotions & Incentives)
Forsman & Bodenfors , Gothenburg
IKEA "Homemade is Best" (Direct Marketing)
IKEA "Homemade is Best" (Publication Design)
IKEA "Homemade is Best" (Craft DM - Photography)
KING, Stockholm
SJ - Swedish Rail "Time to Change" (Television)
Volt AB, Stockholm
Norwegian Air Shuttle ASA "The London Bus" (Outdoor)
SWITZERLAND
Euro RSCG Switzerland/ Eurad AG, Zürich
Zürich Chamber Orchestra "Instruments" (Magazine)
THAILAND
Euro RSCG Bangkok Limited, Bangkok
Shieldtox Naturgard "Natural" (Newspaper)
UNITED KINGDOM
Abbott Mead Vickers BBDO, London
The Metropolitan Police "Who Killed Deon?" (Craft Cinema - Direction)
Walkers "Sandwich" (Promotions & Incentives)
Tower Hamlets "Texting Whilst Driving" (Poster)
Euro RSCG, London
Dulux "Dulux Walls" (Integrated Campaigns)
Publicis London, London
Renault Wind Roadster "12 Second Strip" (Ambient Media)
UNITED STATES
Arnold Worldwide, Boston
Nike "Fresh Air" (Cinema)
Nike "Fresh Air" (Web Commercials)
truth "Stop Me/Okay/Offer" (Television)
Euro RSCG New York, New York
Dos Equis "Holiday" (Radio)
Dos Equis "Ice Fishing" (Television)
Источник: www.sostav.ua
