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Shortlist 2012
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TV Ads
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A-1 Foodstuffs, beverages, animal and pet food
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| Moreing |
Droga5 Australia Pty Ltd |
Australia |
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A-2 Alcohol beverages
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| Fishing |
Guilty |
Latvia |
| Tarantula |
| World of Slovaks |
Istropolitana Advertising, s.r.o. |
Slovakia |
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A-3 Clothing, beauty products, hygiene products, medications, Household goods, pet products, office equipment, construction, transport
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| Legend |
Ogilvy and Mather LLC |
Russia |
| Hidden Camera |
Ogilvy and Mather LLC |
Russia |
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A-4 Services (tourism, entertainment, sports, mass media, culture, education)
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| Creepy bunny 1 |
Ogilvy&Mather Advertising |
Romania |
| Creepy bunny 3 |
| Creepy bunny 2 |
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A-5 Services (telecommunications, financial, trade, insurance, retail)
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| Father |
Adventa Lowe |
Ukraine |
| Office Games |
Ogilvy Group Hungary |
Hungary |
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A-6 Social
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| Passengers |
ZAVOD CONSULTING, LIC |
Russia |
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Print Ads
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B-1 Foodstuffs, beverages, animal and pet food
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| Chicken Monster |
Not Perfect I Y&R Vilnius |
Lithuania |
| COW insects |
Leo Burnett Moscow |
Russia |
| Large Coffee - Morning |
DDB Helsinki |
Finland |
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B-3 Clothing, beauty products, hygiene products, medications, Household goods, pet products, office equipment, construction, transport
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| Grumpy |
Ogilvy Group Hungary |
Hungary |
| Baldy |
| Limpy |
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B-4 Services (tourism, entertainment, sports, mass media, culture, education)
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| Book of Faces |
hasan & partners |
Finland |
| Thumbs |
| Yourself televison |
| Russia - Where Cold is Cool! |
Leo Burnett Moscow |
Russia |
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B-5 Services (telecommunications, financial, trade, insurance, retail)
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| Histery |
Ogilvy Group Ukraine |
Ukraine |
| Mystery |
| Friday |
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Outdoor Posters
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C-3 Clothing, beauty products, hygiene products, medications, Household goods, pet products, office equipment, construction, transport
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| Grumpy |
Ogilvy Group Hungary |
Hungary |
| Baldy |
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C-6 Social
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| Toilets |
JWT Russia |
Russia |
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Radio Ads
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| D-3 Clothing, beauty products, hygiene products, medications, Household goods, pet products, office equipment, construction, transport |
| Slowly Gonzales |
Ogilvy&Mather Advertising |
Romania |
| “Recording on wheels” Honda CR-V radio |
Adventa Lowe |
Ukraine |
| GIV' EM HANDEL |
Vladimir-Region Agency |
Russia |
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| D-4 Services (tourism, entertainment, sports, mass media, culture, education) |
| Radio Ad for conference DIGITAL 2012 |
Inspired |
Latvia |
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| D-5 Services (telecommunications, financial, trade, insurance, retail) |
| Scream |
Istropolitana Advertising, s.r.o. |
Slovakia |
| Last Supper |
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Interactive Media
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| E-1 Websites and microsites (Editorial/Media/ News/Service projects/ Non-commercial/ Brand promotion/ Corporate image/ Retail/ Consumer products) |
| THE CIRQUE |
Deluxe Interactive |
Russia |
| Crack Lembergs safe |
PIKA |
Latvia |
| Car vs Piano |
BBDO Russia Group |
Russia |
| The World's Deepest Website |
Ogilvy Group Ukraine |
Ukraine |
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E-2 Online advertising (Banners/ Beyond The Banner/ Other rich media/ Online campaign)
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| Star Wars Twitter |
Look At Me |
Russia |
| adidas Originals Blue — Create Your Own Banner |
Look At Me |
Russia |
| Parking Douche |
Look At Me |
Russia |
| Come Work For Us (copywriting) |
Beluga |
Latvia |
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E-3 Mobile multimedia
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| Parking Douche |
Look At Me |
Russia |
| Free a Tree |
Leo Burnett Moscow |
Russia |
| Death Revealer |
Leo Burnett Moscow |
Russia |
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E-4 Games/ animated greeting cards/ E-mail Marketing
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| The CIRQUE |
Deluxe Interactive |
Russia |
| Elves take over one of airBaltic planes |
Cube |
Latvia |
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E-5 Social media
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| A Profile Picture is Worth a Thousand Words |
LeavingStone |
Georgia |
| Battle of Universities |
PRKVADRAT |
Belarus |
| Egg hatching marathon |
Digibrand |
Latvia |
| Drugs Set Your Timeline |
Mccann Erickson |
Israel |
| Nissan RUMBLE |
TBWA\PHS HELSINKI |
Finland |
| If You Like Latvia, Latvia Likes You! |
Leo Burnett |
Latvia |
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E-6 Technique (Best copywriting, Animation, Illustration and Graphic Design, Best Video, Interface & Navigation)
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| Free a Tree |
Leo Burnett Moscow |
Russia |
| THE CIRQUE |
Deluxe Interactive |
Russia |
| VideoSnatch |
Ogilvy Group Ukraine |
Ukraine |
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E-8 Digitally led Integrated Campaigns
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| Save April First! |
Saatchi & Saatchi |
Russia |
| You´ll pay with your own blood |
CORE4, spol. s.r.o. |
Slovakia |
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E-9 Other interactive digital solutions
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| Tuborg - "I Was There" |
OMD OM Group |
Russia |
| Got2B Prankish Photo-Booth |
Kijjaa! Digital Miracles |
Russia |
| Tweephone: first analogue twitter client |
UP Digital Bureau |
Ukraine |
| Koktebel Glass Piano |
Grey G2 Ukraine |
Ukraine |
| Scan Your Brain |
Leo Burnett Moscow |
Russia |
| KIOSKED |
hasan & partners |
Finland |
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Best Use of Media
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F-1 Best use of Television
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| Kazan & Kungur News |
Voskhod |
Russia |
| Get Rid of Black Stripes |
Starcom Ukraine |
Ukraine |
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F-2 Best use of Radio
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| Share your cheerful mood! |
Voskhod |
Russia |
| Radio Ad for conference DIGITAL 2012 |
Inspired |
Latvia |
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F-3 Best use of Print Media
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| Profitable Newspaper |
Voskhod |
Russia |
| Russia - Where Cold is Cool! |
Leo Burnett Moscow |
Russia |
| 110 Steps |
Rodnaya Rech |
Russia |
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F-4 Best use of Outdoor Media (posters, stands, pillars, signboards, neon signs, pneumatic constructions, decorations, transport)
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| Chopsticks Dragon |
Voskhod |
Russia |
| JAIL-CONSTRUCTION |
TDI Group |
Belarus |
| I Like construction sites: Truly Bosch! |
Omnicom Media Group Germany GmbH |
Germany |
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F-5 Best use of Indoor Media (posters, stands, pillars, signboards, neon signs, decorations)
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| GOT PLANS FOR TONIGHT? |
Kaffeine Communications |
Ukraine |
| Got2B Prankish Photo-Booth |
Kijjaa! Digital Miracles |
Russia |
| Immortal Collection |
BBDO Russia Group |
Russia |
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F-6 Best use of Internet
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| Vdokhnoveniye - You Inspire Me! |
OMD OM Group |
Russia |
| A Profile Picture is Worth a Thousand Words |
LeavingStone |
Georgia |
| Parking Douche |
Look At Me |
Russia |
| Siemens: The Twittering Tree |
PHD Germany |
Germany |
| Car vs Piano |
BBDO Russia Group |
Russia |
| Nissan RUMBLE |
TBWA\PHS HELSINKI |
Finland |
| The World's Deepest Website |
Ogilvy Group Ukraine |
Ukraine |
| VideoSnatch |
Ogilvy Group Ukraine |
Ukraine |
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F-7 Best use of Media Mix
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| MTS RED QUEST |
GRAPE |
Russia |
| RUSSIAN GIRLS TAKE OVER NEW YORK |
Hungry Boys |
Russia |
| The Most Football Chips |
Tabasco / Full Contact Communications / Prodigi |
Ukraine |
| XBOX FORZA 4 - CAR GENESIS |
UM London |
United Kingdom |
| Ford Focus Do It Yourself |
Mindshare |
Lithuania |
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F-8 Best use of Guerilla Marketing (Legal Graffiti/Murals, Word of Mouth/Buzz), Product Placement, Street Teams
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| Pedestrian Ghost |
JWT Ukraine |
Ukraine |
| The Good Sandwich |
Gruppa 66 |
Poland |
| Chicken Test |
Adell Taivas Ogilvy |
Lithuania |
| Fill up tenderness |
Saatchi & Saatchi Budapest |
Hungary |
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| F-9 Best use of Sponsorship, Event/Nightlife Marketing |
| Russian Social Sensation: Persil Brilliance |
OMD OM Group |
Russia |
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F-10 Best use of Alternative Media (Blog, In-Game Advertising, Mobile Marketing, Screensavers, SMS (Short Message Service), Video Projections)
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| Vacancy |
Instinct |
Russia |
| Death Revealer |
Leo Burnett Moscow |
Russia |
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Craft
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G-1 Label and packaging
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| London Education Center |
General Line! |
Russia |
| T-platforms identity |
TOMATDESIGN |
Russia |
| J8 Club Russia |
| Red and white wine CARRE ROUGE & CARRE BLANC |
DesignDepot |
Russia |
| STORYE Identity |
Guilty |
Latvia |
| Year of Science |
Creatum OÜ |
Estonia |
| Saiwala |
Direct Design Visual Branding |
Russia |
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G-2 Logo Design, corporate Design, corporate identity (integrated solutions), Annual reports, brochures & catalogues
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| YASNO calendar 2012 |
РА "Ясно" |
Ukraine |
| Smile It |
Direct Design Visual Branding |
Russia |
| Desktop Calendar |
AA Illan |
Russia |
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G-3 Booklets, Calendars, POS materials (stickers, shelf-talkers etc.)
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| Bzzz |
BACKBONE |
Armenia |
| Bzzz |
| Gurieli Fruit Tea |
Ogilvy Group Ukraine |
Ukraine |
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G-4 Other (a category will be chosen by the judges)
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| Xmas Cards |
Ogilvy Group Hungary |
Ukraine |
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G-5 Photography (Commercial, Non-profit) Illustration (incl. Magazine Cover)
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| Baldy |
Ogilvy Group Hungary |
Hungary |
| Limpy |
| Undeground football |
SpecialOne |
Russia |
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G-6 Digital Design
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| THE CIRQUE |
Deluxe Interactive |
Russia |
| The World,s Deepest Website |
Ogilvy Group Ukraine |
Ukraine |
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G-8 Sound Design (incl. Original Score, Sound Editing and Sound Mixing)
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| Urban festival promo Don't Take Fake |
VGNC |
Ukraine |
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G-9 Environmental Design (incl. Stores, Kiosks, Concept Stores, Brandscapes, Seasonal Displays, Mobile Demonstration Units, Trade Shows, POS Materials, Presentations Or Demonstrations, Show-rooms, Museums, Galleries & Exhibits, a.o. aspects of Brand Inspired Interiors)
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| Chopsticks Dragon |
Voskhod |
Russia |
| Central Stadium Environmental Design |
Brandiziac |
Russia |
| Baua |
Velvet Ou |
Estonia |
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ADVERTISING CAMPAIGNS
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| KAUKO |
hasan & partners |
Finland |
| THE MASKS |
DDB Worldwide Latvia |
Latvia |
| OKARTE LIBRARY |
| STATE WITHIN A STATE |
| Yes, of'Corsa |
R&I Group |
Russia |
| Battle for the Babies |
Saatchi & Saatchi Belgrade/ MMS Communications |
Serbia and Montenegro |
| Speechless |
Adell Taivas Ogilvy |
Lithuania |
| Hercules Ice-cream Panda Campaign |
Ogilvy Group Ukraine |
Ukraine |
| Classroom Case |
WINDFOR'S Communication |
Georgia |
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DIRECT MARKETING
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| I-1 Business gifts, Other direct marketing materials (invitations, greeting cards, etc.) |
| Idea Path Diary |
Leo Butnett |
Ukraine |
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I-2 Direct marketing materials (B2C, B2B)
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| FROG MARKETING |
Red Pepper |
Ukraine |
| AREA – Excel Love Story |
McCann Helsinki |
Finalnd |
| Virtual Hot Water Bottle |
Y&R |
Ukraine |
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PR
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J-1 Marketing PR – projects aimed at building a reputation of a product or brand. PR-events, sponsorship (includes sponsorship of sporting events, art and entertainment events)
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| Tetra Pak Juice Pack Collecting Game |
Repute |
Latvia |
| Specific character of national stains |
Talan Group |
Ukraine |
| VoltExercise! |
SPN Ogilvy |
Russia |
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J-2 Corporate PR – projects aimed at building corporate brand awareness and company’s reputation. Communication campaigns targeted at both - business and consumer audiences. Includes corporate image, corporate social responsibility, and environmental programs (includes Internal PR)
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| ILoveUkraine |
SPN Ogilvy |
Russia |
| The Classroom case |
WINDFOR'S Communication |
Georgia |
| RIX vs. Ryanair |
Hauska & Partner |
Latvia |
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| J-3 Non-corporate PR – projects aimed to promote public sector, charities and non-profit organisations, trade associations |
| KAUKO |
hasan & partners |
Finland |
| The city fountains in blood: NO to a waste of life |
Komunikaciju agentura |
Latvia |
| Battle for the Babies |
Saatchi & Saatchi Belgrade/ MMS Communications |
Serbia and Montenegro |
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J-5 Digital PR – any projects in the field of digital communication (blogs, podcasts, social networks, content sharing sites, virtual networking platforms, etc.)
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| ILoveUkraine |
SPN Ogilvy |
Russia |
| Discover a hero inside you |
Prodigi |
Ukraine |
| Ulla against Janis |
ullajanis.lv |
Latvia |
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J-6 Non-conventional PR – any partisan projects, work with rumors, buzz etc.
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| STATE WITHIN A STATE |
DDB Worldwide Latvia |
Latvia |
| Save April First! |
Saatchi & Saatchi |
Russia |
