На словенском побережье в Портороже открылся 19-й Международный фестиваль рекламы Golden Drum. 4 дня более 50 докладчиков будут проводить лекции, круглые столы и семинары на различные темы о тенденциях, новых программах, возможностях новых моделей агентства и формы творчества.
Были определены шорт-листы Международного фестиваля рекламы Golden Drum. Sostav.ua представляет украинских финалистов
Father
Year/ID: 2012 / A10013G12
Group: A Film
Subgroup: A10 Communication products & services
Product and services: New tariff plan launch
Registrant: ADVENTA LOWE
Country: UKRAINE
Brand name: Kyivstar
Advertising agency, city: Adventa LOWE, Kiev
Art director: Dmitriy Simonov
Copywriter: Denis Urusov
Creative director: Olexiy Pasichnyk
Account Director /Manager: Olga Mamaeva
Other credits: Igor Karakuts - Creative Group Head, Ekaterina Amirkhanova - Senior Art Director , Olya Dobrotskaya - Senior Account Manager
Sneakers Song
Year/ID: 2012 / D50007G12
Group: D Radio
Subgroup: D50 Health, beauty & fashion
Product and services: Sport Life fitness club
Registrant: G2 UKRAINE
Country: UKRAINE
Brand name: Sport Life fitness club
Advertising agency, city: G2 Ukraine, Kiev
Copywriter: Alexey Morozov, Yuri Kabasin
Creative director: Andrew Ushakov, Alexey Morozov
Account Director /Manager: Olesya Leshchenko
Film Production: Gvardiya Film Production House / Gramophone Sound
Music: Tomash Lukach
Creative idea explanation: In spring not only nature wakes up. Even sneakers start to sing, encouraging you to get fit.
Cubism
Year/ID: 2012 / F67008G12
Group: F Design of Brand & Corporate Identity
Subgroup: F67 Annual reports
Product and services: Alcoholic and Energetic Drinks
Registrant: KAFFEINE COMMUNICATIONS
Country: UKRAINE
Brand name: 'New Products' Group of Companies
Advertiser: 'New Products' Group of Companies
Advertising agency, city: Kaffeine Communications, Kyiv
Art director: Dima Tsapko, Roman Davydyuk
Copywriter: Nadia Skrynnyk
Creative director: Dima Tsapko, Anze Jereb
Designer: Denis Rostolopa
Account Director /Manager: Galina Amosova
Creative idea explanation: Cube structure is included in logo of 'New Products' Group of companies. It's impossible not to use such an occasion.
The World's Deepest Website
Year/ID: 2012 / G70002G12
Group: G Digital
Subgroup: G70 Websites & micro sites
URL: http://thedeepestsite.com/
VideoSnatch
Year/ID: 2012 / N003G12
Group: N New or innovative
Subgroup: N New or innovative
Product and services: Tuborg
Registrant: OGILVY & MATHER UKRAINE
Country: UKRAINE
Brand name: Tuborg
Advertiser: Carlsberg Group
Advertising agency, city: Ogilvy&Mather Ukraine, Kiev
Art director: Yura Zharko
Copywriter: Evgeniya Dzyubenko, Victor Ishkov
Creative director: Will Rust, Alexandra Doroguntsova, Misha Valeyev
Account Director /Manager: Nataliya Rudychenko, Dariia Novikova, Martin Alles
Film Production: Bespoke Editing
Music: Propeller
Director: Dick Buckley
Other credits: Producer: Irina Pigal, Tanya Sokolova, Executive Producer: Roman Kindrachuk & Darko Skulsky, Editor: Alexander Chorny, Production House: Atom Film / Radioaktive Film, Chimney Pot Kiev, Case Film Director: Luke Deverill
Creative idea explanation: Imagine one could take things he liked directly from the video. Just grab it and it's yours.
Product and services: BorjomiRegistrant: OGILVY & MATHER UKRAINECountry: UKRAINEBrand name: BorjomiAdvertiser: IDSAdvertising agency, city: Ogilvy&Mather Ukraine, KievArt director: Taras Dzendrovskii, Dima LebedevCopywriter: Evgeniya DzyubenkoCreative director: Will Rust, Alexandra DoroguntsovaAccount Director /Manager: Zoriana Kachurak, Victor Ishkov, Martin Alles, Nina Vasilchenko
Other credits: Producer: Irina Pigal, Victor Firsanov (FIX Digital), Production House: FIX digital, Positive Pictures(Textures), Umbrella (Case Film)
Creative idea explanation: At present, almost everyone knows that Borjomi mineral water cleanses the body due to its unique composition, which was acquired in the depths of the Georgian mountains. But very few are aware of what its uniqueness mean. So the new Borjomi advertising campaign is devoted to revealing this secret.
The World's Deepest Website
Year/ID: 2012 / S006G12
Group: S Digital campaigns
Subgroup: S Digital campaigns
Product and services: Borjomi
Registrant: OGILVY & MATHER UKRAINE
Country: UKRAINE
Brand name: Borjomi
Advertiser: IDS
Advertising agency, city: Ogilvy&Mather Ukraine, Kiev
Art director: Taras Dzendrovskii, Dima Lebedev
Copywriter: Evgeniya Dzyubenko
Creative director: Will Rust, Alexandra Doroguntsova
Account Director /Manager: Zoriana Kachurak, Victor Ishkov, Martin Alles, Nina Vasilchenko
Other credits: Producer: Irina Pigal, Victor Firsanov (FIX Digital), Production House: FIX digital, Positive Pictures(Textures), Umbrella (Case Film)
Gagarin
Year/ID: 2012 / B22001G12
Group: B Press
Subgroup: B22 Health, beauty & fashion
Product and services: Cold medicine
Registrant: SAATCHI&SAATCHI UKRAINE
Country: UKRAINE
Brand name: Theraflu
Advertiser: Novartis
Advertising agency, city: Saatchi & Saatchi Ukraine
Art director: Andrey Krysenkov
Copywriter: Anna Goncharova
Creative director: Kirill Chistyakov, Oleg Lapshin
Designer: Andrew GordeevAccount Director /Manager: Natalya Oksenenko
Other credits:
Creative idea explanation: You can be sick for one day. You can be sick for Your day
Prom.ua Tea Party
Year/ID: 2012 / A09002G12
Group: A Film
Subgroup: A09 Retail & public services
Product and services: Internet portal Prom.ua
Entry Series: Any goods for any occasions
Registrant: SCHOLZ & FRIENDS KYIV
Country: UKRAINE
Brand name: TM Prom.ua
Advertising agency, city: Scholz & Friends Kyiv
Art director: Vitaliy Ivko
Copywriter: Iryna Boyko, Vera Tishchenko
Creative director: Mikhail Krivorouk
Designer: Elena Tverdokhleb
Director of Photography: Tuomo Virtanen
Account Director /Manager: Marina Rozenbush, Account Executive: Maryana Zelenko
Film Production: Esse House
Director: Alexey Say
Multiple entry explanation: Prom.Ua is one of the largest online shopping resources in Ukraine offering a huge range of products. So be sure that whatever happens, there you can always find everything you need.
Prom.ua Hockey Player
Year/ID: 2012 / A09003G12
Group: A Film
Subgroup: A09 Retail & public services
Product and services: Internet portal Prom.ua
Entry Series: Any goods for any occasions
Registrant: SCHOLZ & FRIENDS KYIV
Country: UKRAINE
Brand name: TM Prom.ua
Advertising agency, city: Scholz & Friends Kyiv
Art director: Vitaliy Ivko
Copywriter: Iryna Boyko, Vera Tishchenko
Creative director: Mikhail Krivorouk
Designer: Elena Tverdokhleb
Director of Photography: Tuomo Virtanen
Account Director /Manager: Marina Rozenbush, Account Executive: Maryana Zelenko
Film Production: Esse House
Director: Alexey Say
Multiple entry explanation: Prom.Ua is one of the largest online shopping resources in Ukraine offering a huge range of products. So be sure that whatever happens, there you can always find everything you need.
Prom.ua Lover
Year/ID: 2012 / A09004G12
Group: A Film
Subgroup: A09 Retail & public services
Product and services: Internet portal Prom.ua
Entry Series: Any goods for any occasions
Registrant: SCHOLZ & FRIENDS KYIV
Country: UKRAINE
Brand name: TM Prom.ua
Advertising agency, city: Scholz & Friends Kyiv
Art director: Vitaliy Ivko
Copywriter: Iryna Boyko, Vera Tishchenko
Creative director: Mikhail Krivorouk
Designer: Elena Tverdokhleb
Director of Photography: Tuomo Virtanen
Account Director /Manager: Marina Rozenbush, Account Executive: Maryana Zelenko
Film Production: Esse House
Director: Alexey Say
Multiple entry explanation: Prom.Ua is one of the largest online shopping resources in Ukraine offering a huge range of products. So be sure that whatever happens, there you can always find everything you need.
Источник: sostav.ua
