|
Entrant |
Entry name |
Marketer |
Brand |
|
1. Food |
|
Dentsu Media |
Turning Millennium into a star |
Chocolate factory Millennium |
Millennium |
|
2. Non-alcoholic drinks |
|
Y&R |
The First Rule |
IDS Borjomi Ukraine |
Morshynska Sport |
|
BBDO Ukraine |
A Confrontation of Worlds |
PepsiCo |
Pepsi Cola |
|
3. Alcoholic drinks |
|
Rockets. Growth R&D |
Aperitivo Time |
Bacardi-Martini Ukraine |
MARTINI |
|
THINKMcCANN |
Anti-compote from anti-granny |
Carlsberg Ukraine |
S&R Garage |
|
5. Health & Beauty |
|
TABASCO |
Transformation |
Henkel Ukraine |
Syoss |
|
Gres Todorchuk PR |
The Opera No One Heard |
NGO Vidchui |
NGO Vidchui |
|
6. Medicines & medical care services |
|
Vivid by Admixer |
From Boring Medicine to Brand-Support for Every Mom |
BIOCODEX UKRAINE |
Otipax |
|
Media First Ukraine |
The theory of large numbers |
DILEO Farma Ukraine |
Tantum Verde |
|
ekonomika+ |
Dytynology |
Medical centre "Dobrobut" |
Dytynologia (Childrenology) |
|
8. Home furnishings & appliances, office equipment |
|
Postmen DA |
Electrolux Ultra Silencer |
Electrolux |
Electrolux |
|
Media First Ukraine |
#warmstory |
Hansa Ukraine |
Hansa |
|
10. Products and services for children |
|
COXO |
Agu moms choice |
PepsiCo |
Agusha |
|
11. Automotive |
|
BBDO Ukraine |
Small steps to big changes. |
Toyota-Ukraine |
Toyota Camry |
|
12. Telecommunications services |
|
TABASCO |
The end of voice era |
Vodafone Ukraine |
Vodafone Ukraine |
|
Serviceplan Ukraine |
Roaming “Aboriginals” |
Kyivstar |
Kyivstar |
|
MullenLowe Adventa |
Smart alternative to UNLIMs |
lifecell |
lifecell |
|
16. Retail & public services |
|
THINKMcCANN |
Care in action |
FOZZY GROUP |
Fora |
|
Ogilvy Ukraine |
METRO KEEPS PRICES FIT |
METRO Cash&Carry Ukraine |
Metro Cash&Carry Ukraine |
|
18. Foodservice |
|
TBWA\Ukraine |
Maestro Beef&Cheddar |
McDonald’s Ukraine |
McDonald's |
|
20. Leisure, entertainment, culture & education, travel & tourism |
|
Gres Todorchuk PR |
Global Teacher Prize Ukraine: How to turn teachers into celebrities |
NGO Osvitoria |
NGO Osvitoria |
|
21. Financial & Business services |
|
Oschadbank |
Small business - big deal |
Oschadbank |
Oschadbank. Build yours |
|
Havas Ukraine |
Uncle Zhora |
Moneyveo |
Moneyveo |
|
22. Media & Self promotion |
|
1+1 media |
#SCHOOL |
1+1 media group |
1+1 media group |
|
23. Delivery. Post servises |
|
CF.Digital |
Now the mail has a soul! |
ELTECH LLC |
TravelPost |
|
25. Social & charity |
|
Leo Burnett Ukraine |
#MoneyCanChallenge |
“Tabletochki” Fund |
Tabletochki |
|
ISD Group |
Huggies. Born for hugs 2018 |
Kimberly-Clark Ukraine |
Huggies |
|
Gres Todorchuk PR |
Uncounted Since 1932 |
Ukrainian Leadership Academy |
Ukrainian Leadership Academy |
|
26. Political and patriotic campaigns, state campaigns and programs |
|
Gres Todorchuk PR |
Uncounted Since 1932 |
Ukrainian Leadership Academy |
Ukrainian Leadership Academy |
|
Gres Todorchuk PR |
Corruption Park: Controversy as a way to disrupt indifference |
European Union Anti-Corruption Initiative |
European Union Anti-Corruption Initiative |
|
27. Small Budget |
|
PlusOne |
Book Forum. Reinvention |
Publishers’ Forum |
Publishers’ Forum |
|
Media First Ukraine |
#warmstory |
Hansa Ukraine |
Hansa |
|
Kinograf |
#FairBnB |
Beer Point |
Beer Point |
|
Havas PR Kyiv |
Hemophilia: a Bubble Wrap Hoodie |
Shire Ukraine |
Shire |
|
28. Rebranding |
|
Zenith |
Fructis Renovation or how to be on the TOP again |
L’OREAL UKRAINE |
Fructis/Garnier |
|
THINKMcCANN |
Care in action |
FOZZY GROUP |
Fora |
|
29. New technologies and/or Media innovation |
|
Media First Ukraine |
#warmstory |
Hansa Ukraine |
Hansa |
|
Carat Ukraine |
RASTISHKA! ANIMATE MAGNETS – DISCOVER THE WORLD! |
Danone Ukraine |
RASTISHKA |
|
30. Product/Service Launch |
|
TBWA\Ukraine |
Maestro Beef&Cheddar |
McDonald’s Ukraine |
McDonald's |
|
Publicis Ukraine |
Your burger - your rules |
Nestle Ukraine |
Torchyn |
|
Hoshva PR |
Microlax. How to enter in new category 'fast and gentle' and gain №4 rank for 6 month |
Johnson & Johnson Ukraine |
Microlax |
|
Oschadbank |
Small business - big deal |
Oschadbank |
Oschadbank. Build yours |
|
THINKMcCANN |
Retro-innovation |
Carlsberg Ukraine |
Lwiwske Eksportowe |
|
THINKMcCANN |
Anti-compote from anti-granny |
Carlsberg Ukraine |
S&R Garage |
|
THINKMcCANN |
A story of viral contamination with Colorista |
L’Oreal Paris |
L’Oreal Paris |
|
31. Most effective use of social media marketing |
|
Postmen DA |
#SCHOOLmania |
1+1 media group |
1+1 media group |
|
Leo Burnett Ukraine |
#MoneyCanChallenge |
“Tabletochki” Fund |
Tabletochki |
|
Kinograf |
#FairBnB |
Beer Point |
Beer Point |
|
32. Data-driven/programmatic |
|
Isobar Ukraine |
Pharma Digital Pioneer, or How to become a market leader via digital |
Bayer |
Bepanthen® Plus |
|
33. Single Impact Engagement |
|
Saatchi&Saatchi |
How Rebra&Kotlety gastro-bar "hacked" Champions League final |
Gastrobar Rebra&Kotlety |
Rebra&Kotlety gastrobar |
|
Gres Todorchuk PR |
Uncounted Since 1932 |
Ukrainian Leadership Academy |
Ukrainian Leadership Academy |
|
Gres Todorchuk PR |
The Opera No One Heard |
NGO Vidchui |
NGO Vidchui |
|
Rockets. Growth R&D |
Aperitivo Time |
Bacardi-Martini Ukraine |
MARTINI |
|
34. Short Term Effects |
|
Rockets. Growth R&D |
Before And After New Year |
MHP S.A. |
Nasha Ryaba |
|
Rockets. Growth R&D |
Aperitivo Time |
Bacardi-Martini Ukraine |
MARTINI |
|
Postmen DA |
#SCHOOLmania |
1+1 media group |
1+1 media group |
|
PlusOne |
Book Forum. Reinvention |
Publishers’ Forum |
Publishers’ Forum |
|
Kinograf |
#FairBnB |
Beer Point |
Beer Point |
|
Initiative |
AXA Start the morning properly |
Lantmannen AXA |
AXA |
|
35. Long-term Effectiveness |
|
Rockets. Growth R&D |
Martini. Reboot. |
Bacardi-Martini Ukraine |
MARTINI |
|
ISD Group |
Huggies. born for hugs 2018 |
Kimberly-Clark Ukraine |
Huggies |
|
BBDO Ukraine |
A Confrontation of Worlds |
PepsiCo |
Pepsi Cola |
|
THINKMcCANN |
How Garage revived a non-trendy category and became its leader |
Carlsberg Ukraine |
S&R Garage |
|
THINKMcCANN |
KOMOn to the processed cheese market! |
KOMO UKRAINE |
KOMO |
|
THINKMcCANN |
How to become CHEESEreous player |
KOMO UKRAINE |
KOMO |
|
37. Loyalty |
|
Kinograf |
#FairBnB |
Beer Point |
Beer Point |
|
38. Experiential Marketing |
|
Rockets. Growth R&D |
Give the fire on the festival |
MHP S.A. |
Appetytna |
|
TWIGA UKRAINE |
Let’s PUMB, PUMB, PUMB! |
FUIB |
FUIB |
|
Rockets. Growth R&D |
Aperitivo Time |
Bacardi-Martini Ukraine |
MARTINI |
|
39. Business Challenge/David vs. Goliath |
|
Postmen DA |
#SCHOOLmania |
1+1 media group |
1+1 media group |
|
41. Single Communication Channel |
|
Postmen DA |
Electrolux Ultra Silencer |
Electrolux |
Electrolux |
|
Leo Burnett Ukraine |
#MoneyCanChallenge |
“Tabletochki” Fund |
Tabletochki |
|
Media First Ukraine |
The theory of large numbers |
DILEO Farma Ukraine |
Tantum Verde |
|
THINKMcCANN |
A story of viral contamination with Colorista |
L’Oreal Paris |
L’Oreal Paris |
|
42. Sponsorship |
|
Carat Ukraine |
SPONSORSHIP AS A KEY HERO FOR MARKET GROWTH |
Philips Ukraine |
Philips |
|
43. Seasonal Marketing |
|
THINKMcCANN |
Beer climate change |
Carlsberg Ukraine |
Lvivske |
|
Kinograf |
#FairBnB |
Beer Point |
Beer Point |
|
THINKMcCANN |
SEASON OF HOT POTAGE SOUPS |
Nestle Ukraine |
Torchyn |
|
44. Corporate Reputation |
|
Grape Digital |
MHP Start. Employer’s brand for new specialists |
Myronivsky Hliboproduct |
Mironivsky Hliboproduct |
|
1+1 media |
The Ideas People |
1+1 media group |
1+1 media group |
|
45. Youth Marketing |
|
Rockets. Growth R&D |
Give the fire |
MHP S.A. |
Appetytna |
|
Postmen DA |
#SCHOOLmania |
1+1 media group |
1+1 media group |
|
DTF Agency |
The BASE Kyiv |
adidas |
adidas |
|
#Oddee Agency |
Pit Bull Battle V |
New Products Group |
Pit Bull |
|
Publicis Ukraine |
Your burger - your rules |
Nestle Ukraine |
Torchyn |
|
Havas Digital Kyiv |
Durnev watches stories (how it all began) |
Nestle Ukraine |
Lion |
|
THINKMcCANN |
Anti-compote from anti-granny |
Carlsberg Ukraine |
S&R Garage |
|
46. Branded content & Branded Utility |
|
Postmen DA |
#SCHOOLmania |
1+1 media group |
1+1 media group |
|
U.N.C.L.E. |
Huggies Club YouTube community |
Kimberly-Clark Ukraine |
Huggies |
|
47. Native advertising |
|
Kinograf |
#FairBnB |
Beer Point |
Beer Point |
|
Havas Digital Kyiv |
How to overtake the growth of the market ten times, endangering the product ten times? |
ASBIS Ukraine |
Ultimate Ears |
|
Black Box |
E-katalog. How to make someone`s content to work for you |
NADAVI TRADE SYSTEM |
E-katalog |
|
48. Celebrity Sells |
|
Zenith |
The very same feeling when you're with Pure the coolest one |
L’OREAL UKRAINE |
Pure/Garnier |
|
THINKMcCANN |
To the legendary Final with the legendary Sasho |
Mastercard-Ukraine |
Mastercard |
|
Digital Choo Marketing Agency |
How the Bald one earned a spot on the couch |
Pari-Match |
Parimatch |
|
Gres Todorchuk PR |
Celebrity Alphabet |
NGO Vidchui |
NGO Vidchui |
|
Carat Ukraine |
HOW TO TRIPLE DIGIT ROI |
Philips Ukraine |
Philips |
|
Y&R |
In Sport We Trust |
IDS Borjomi Ukraine |
Morshynska Sport |
|
49. Cross Media Storytelling |
|
Rockets. Growth R&D |
Before And After New Year |
MHP S.A. |
Nasha Ryaba |
|
Postmen DA |
#SCHOOLmania |
1+1 media group |
1+1 media group |
|
#Oddee Agency |
Pit Bull Battle V |
New Products Group |
Pit Bull |
|
PlusOne |
Book Forum. Reinvention |
Publishers’ Forum |
Publishers’ Forum |
|
THINKMcCANN |
A ball can start priceless stories |
Mastercard-Ukraine |
Mastercard |
|
TV Ukraine |
Grand show «Liga Zirok» |
TV Ukraine |
TV Ukraine |
Effie Awards Ukraine 2018 анонсує фіналістів – найбільш ефективні кампанії України в області маркетингових комунікацій.
