Сегодня, 22 июня, был объявлен список работ, вошедших в шорт-лист конкурса Promo Lions 56-го Международного фестиваля рекламы "Каннские Львы".
|
Название |
Рекламодатель/Клиент | Товар/Услуга | Агентство | Страна | Награда |
|---|---|---|---|---|---|
| A01 Event and Field Marketing | |||||
| HUMAN VENDING MACHINE | UNIQLO | MOISTURE ABSORBENT CLOTHING | DENTSU Tokyo | JAPAN |  |
| THE MISSING 'H' | FOOTBALL FEDERATION AUSTRALIA | INTERNATIONAL FOOTBALL | LOWE SYDNEY | AUSTRALIA | |
| FACELESS PEOPLE | GROUP LOTUS | LOTUS EVORA | CMW London | UNITED KINGDOM | |
| TOKYO FASHION MAP | UNIQLO | VARIATED PARKA SERIES | DENTSU Tokyo | JAPAN | |
| PROCONTRA | LEADACADEMY | PHOTO EXHIBITION | SERVICEPLAN Hamburg | GERMANY | |
| CARLTON DRAUGHT PLASTIC CUP | FOSTER'S GROUP | DRAUGHT BEER | CLEMENGER BBDO MELBOURNE | AUSTRALIA | |
| LISTEN | KOREA HEART FEDERATION | HEART DISEASE CAMPAIGN | CREATIVIA Seoul | KOREA | |
| GAME SHOW | REFUGEE AID BELGIUM | REFUGEE AID BELGIUM | FAMOUS Brussels | BELGIUM | |
| DROP THE BOMB | FOSTER'S GROUP | CARLTON DRAUGHT BEER | CLEMENGER BBDO MELBOURNE | AUSTRALIA | |
| SPORTS CAPTURE | WESPRO DIGITAL | DIGITAL CAMERAS | PUBLICIS AMBIENCE Mumbai | INDIA | |
| CINEMA TAKEOVER | SILKAIR | AIRLINE | JWT SINGAPORE | SINGAPORE | |
| STORE+ SELLS HOPE | PORTUGUESE RED CROSS | RED CROSS DONATIONS/HOPE | LEO BURNETT LISBOA | PORTUGAL | |
| GRENADE | RODNEY DISTRICT COUNCIL | ANTI SPEEDING | SAATCHI & SAATCHI NZ Auckland | NEW ZEALAND | |
| VOTE EARTH | WORLD WILDLIFE FUND FOR NATURE | EARTH HOUR | LEO BURNETT SYDNEY | AUSTRALIA | |
| GAS STATION | SUZUKI | SUZUKI CARS | ROBERT/BOISEN & LIKE-MINDED Copenhagen | DENMARK | |
| A02 Alternative Media: Small Scale | |||||
| DIE BURGER | MEDIA24 | 'DIE BURGER' NEWSPAPER | DRAFTFCB CAPE TOWN | SOUTH AFRICA | |
| SAVE YOUR SKIN | CANCER COUNCIL AUSTRALIA | SKIN CANCER AWARENESS | EURO RSCG AUSTRALIA Sydney | AUSTRALIA | |
| ONE BREASTED MANNEQUIN | BARE ESSENTIALS | BREAST CANCER AWARENESS | MEMAC OGILVY & MATHER Dubai | UNITED ARAB EMIRATES | |
| COFFEE HEROES | KIDUK REUS & YUMI CHOI | COFFEE HOUSE | TBWA\GERMANY Berlin | GERMANY | |
| IN-EAR COMMERCIAL | NEUROTH | HEARING AID CHECK | JUNG von MATT Vienna | AUSTRIA | |
| MAGIC SALAD PLATE | FOUR'N TWENTY | MEAT PIES | CLEMENGER BBDO MELBOURNE | AUSTRALIA | |
| DOORBELL STICKER | VORWERK GERMANY | VACUUM CLEANERS | OGILVY FRANKFURT | GERMANY | |
| PUMPING HEART | ROTARY INTERNATIONAL | BLOOD BANK | LEO BURNETT-TLG INDIA New Delhi | INDIA | |
| POSTCARD | IHDI ESTAÇÃO BEM-ESTAR | HOMELESS LODGE | SUN MRM WORLDWIDE Sao Paulo | BRAZIL | |
| UNIQLO JAPAN EXHIBITION | FASTRETAILING | UT UNIQLO T-SHIRTS | GT Tokyo | JAPAN | |
| LOTTERY TICKETS | WILDLIFE CONSERVATION SOCIETY | PROTECT THE WILDLIFE | GUANGZHOU NEWSUN/JWT ADVERTISING Guangzhou | CHINA | |
| CLOUD HUNTING STICKERS | VUELING | AIRLINE COMPANY | *S,C,P,F... Barcelona | SPAIN | |
| WORLD'S 1ST EPHEMERAL MUSEUM | DIAGEO PORTUGAL | PAMPERO RUM | LEO BURNETT LISBOA | PORTUGAL | |
| A03 Alternative Media: Large Scale | |||||
| SENSORY GIANT BILLBOARD | NOKIA | MOBILE PHONES | MARKETINGVIVO Madrid | SPAIN | |
| MAN VENDING MACHINE | FLOSSIE MEDIA GROUP | WOMEN'S WEBSITE | TBWA\WHYBIN Auckland | NEW ZEALAND | |
| IMPOSSIBLE GOALKEEPER | ADIDAS | ADIDAS FOOTBALL | TBWA\GERMANY Berlin | GERMANY | |
| UNNOTICED MILLION DOLLAR PAINTING | KLARA/VRT | CULTURAL WEBSITE | FAMOUS Brussels | BELGIUM | |
| DIRTY WATER BRAND | UNICEF | CHARITY DONATIONS | CASANOVA PENDRILL Costa Mesa | USA | |
| VOTE EARTH MONUMENTS | WORLD WILDLIFE FUND FOR NATURE | EARTH HOUR | LEO BURNETT SYDNEY | AUSTRALIA | |
| A04 Sponsorship or Partnership Campaigns | |||||
| CORALINE NIKE DUNKS | LAIKA | CORALINE FEATURE FILM | WIEDEN+KENNEDY Portland | USA | |
| ADIDUCK | ADIDAS NEW ZEALAND | ADIDAS AUCKLAND MARATHON | TBWA\WHYBIN\TEQUILA Auckland | NEW ZEALAND | |
| ADITHREAD | ADIDAS NEW ZEALAND / NEW ZEALAND RUGBY UNION | ALL BLACKS RANGE | TBWA\WHYBIN\TEQUILA Auckland | NEW ZEALAND | |
| PHONESTAR | CENTENNIAL | TELECOMMUNICATIONS COMPANY | JWT SAN JUAN | PUERTO RICO | |
| MY GREATEST FEAT | McDONALD'S NEW ZEALAND | RESTAURANTS | RAPP NEW ZEALAND Auckland | NEW ZEALAND | |
| WORLD'S 1ST EPHEMERAL MUSEUM | DIAGEO PORTUGAL | PAMPERO RUM | LEO BURNETT LISBOA | PORTUGAL | |
| XRAY UNDER THE SKIN | PUMA FOOTBALL | PUMA SPORTSWEAR | ROBERT/BOISEN & LIKE-MINDED Copenhagen | DENMARK | |
| A05 Best Use of Merchandising/In-Store Marketing | |||||
| SPEAKING DOG | SOFTBANK MOBILE CORP. | MOBILE PHONE CARRIER | DENTSU TEC Tokyo | JAPAN | |
| PACKASS | PLAYGROUND | OUTDOOR EQUIPMENT STORES | ÅKESTAM HOLST Stockholm | SWEDEN | |
| RUG FLIP FLOPS | STEP | SILK RUGS | TBWA\ISTANBUL | TURKEY | |
| COMEDY CLASSICS | WARNER HOME VIDEO | DVDS | LEO BURNETT BRAZIL São Paulo | BRAZIL | |
| A06 Best new Product Launch/Re-Launch at Retail | |||||
| TED696 PROJECT | LION NATHAN AUSTRALIA | TOOHEYS BEER 696ML | BMF Sydney | AUSTRALIA | |
| GAME OF DEATH | NOKIA | N96 BRUCE LEE LIMITED EDITION PHONE | JWT BEIJING | CHINA | |
| STORE THAT SELLS HOPE | PORTUGUESE RED CROSS | RED CROSS DONATIONS/HOPE | LEO BURNETT LISBOA | PORTUGAL | |
| WORLD'S 1ST EPHEMERAL MUSEUM | DIAGEO PORTUGAL | PAMPERO RUM | LEO BURNETT LISBOA | PORTUGAL | |
| CHANGE YOUR NAME IN GEROLSTEINER | GEROLSTEINER | MINERAL WATER | MORTIERBRIGADE Brussels | BELGIUM | |
| A07 Best Use of TV & Radio in a Promotional Campaign | |||||
| VILLAGE WHERE NOTHING EVER HAPPENS | CONECT - SPECIALIZED COUNCIL OF PAY TV THEMATIC CHANNELS | PAY TV ADVERTISING/MIRAVETE VILLAGE | SHACKLETON Madrid | SPAIN | |
| CHEAP CHARACTERS | HOME PRODUCT | HOME FURNISHING RETAILER | BBDO BANGKOK | THAILAND | |
| A08 Best Use of Print & Standard Outdoor in a Promotional Campaign | |||||
| WHEN WILL THE FRUIT BURST | PASCALL | FRUIT FLAVOURED SWEETS | DDB NEW ZEALAND Auckland | NEW ZEALAND | |
| LEGO | MYTOYS.DE | LEGO BRICK BOXES | LUKAS LINDEMANN ROSINSKI Hamburg | GERMANY | |
| BLINDDATE | KISSNOFROG | DATING WEBSITE | KOLLE REBBE Hamburg | GERMANY | |
| A09 Best Use of Digital Media in a Promotional Campaign | |||||
| PEACE MIRROR | SHISEIDO | SKINCARE | HAKUHODO KETTLE Tokyo | JAPAN | |
| RUNNERS MAP | ADIDAS JAPAN | RUNNING | 777INTERACTIVE Tokyo | JAPAN | |
| NIELSEN | RUIZ NICOLI LÍNEAS | NIELSEN AWARD | RUIZ NICOLI LINEAS Madrid | SPAIN | |
| DESKTOP INVADER | NHK ENTERPRISES | DIGITAL ART FESTIVAL | HAKUHODO Tokyo | JAPAN | |
| EBAY ATTACK | AMNESTY INTERNATIONAL | HUMAN RIGHTS | walker Zürich | SWITZERLAND | |
| WEBSITE DELIVERY | DEUTSCHE POST | DHL ONLINE SERVICE | OGILVYINTERACTIVE WORLDWIDE Frankfurt | GERMANY | |
| VILLAGE WHERE NOTHING EVER HAPPENS | CONECT - SPECIALIZED COUNCIL OF PAY TV THEMATIC CHANNELS | PAY TV ADVERTISING/MIRAVETE VILLAGE | SHACKLETON Madrid | SPAIN | |
| RIGHT MUSIC WRONGS | VIRGIN MOBILE AUSTRALIA | VIRGIN MOBILE | DROGA5 AUSTRALIA Sydney | AUSTRALIA | |
| UPLOAD CINEMA | FILMTHEATRE DE UITKIJK | CINEMA SCREENINGS | LOWE/DRAFTFCB Amsterdam | THE NETHERLANDS | |
| COMPUTERTAN | SKCIN | CHARITY SERVICES | McCANN ERICKSON LONDON | UNITED KINGDOM | |
| SUPERSONICS | SUPERSONIC CPH | SOUND/MUSIC/RADIO PRODUCTION | SAATCHI & SAATCHI Copenhagen | DENMARK | |
| STEFAN THE SWOPPER | POSTEN | SWEDISH POST OFFICE | ÅKESTAM HOLST Stockholm | SWEDEN | |
| LET IT RING | OVK/PARENTS OF CHILD ROAD VICTIMS | ROAD SAFETY MESSAGE | HAPPINESS BRUSSELS | BELGIUM | |
| TRAPPERS | ATRAPALO.COM | TRAVEL AGENCY | DOUBLEYOU Barcelona | SPAIN | |
| DORITOS GURU | FRITO LAY CANADA | SNACKS | PROXIMITY CANADA Toronto | CANADA | |
| NIKE+ HUMAN RACE | NIKE | NIKE+ | R/GA New York | USA | |
| FATE'S IN YOUR HANDS | WWF CHINA | WWF MEMBERSHIP | BBH CHINA Shanghai | CHINA | |
| NIKEID GENERATOR | NIKE JAPAN | NIKEID STUDIO | BEACON COMMUNICATIONS Tokyo | JAPAN | |
| B01 Fast Moving Consumer Goods | |||||
| HUMAN VENDING MACHINE | UNIQLO | MOISTURE ABSORBENT CLOTHING | DENTSU Tokyo | JAPAN | |
| ALL YOU NEED TO WEAR | DIPLOMAT DISTRIBUTORS (1968) | CHRISTINA AGUILERA'S PERFUME | MIZBALA Tel Aviv | ISRAEL | |
| FRUIT BURST | PASCALL | FRUIT FLAVOURED SWEETS | DDB NEW ZEALAND Auckland | NEW ZEALAND | |
| MAGIC SALAD PLATE | FOUR'N TWENTY | MEAT PIES | CLEMENGER BBDO MELBOURNE | AUSTRALIA | |
| LEFTOVER SUGAR | STARBURST | RE-JUICED SWEETS | CLEMENGER BBDO MELBOURNE | AUSTRALIA | |
| DORITOS GURU | FRITO LAY CANADA | SNACKS | PROXIMITY CANADA Toronto | CANADA | |
| STAINBROIDERY | PROCTER & GAMBLE | TIDE DETERGENTS | LEO BURNETT INDIA Mumbai | INDIA | |
| B02 Alcoholic and Non-Alcoholic Drinks | |||||
| TED696 PROJECT | LION NATHAN AUSTRALIA | TOOHEYS BEER 696ML | BMF Sydney | AUSTRALIA | |
| CARLTON DRAUGHT PLASTIC CUP | FOSTER'S GROUP | DRAUGHT BEER | CLEMENGER BBDO MELBOURNE | AUSTRALIA | |
| CARB RELIEF | LION NATHAN | TOOHEYS NEW WHITE STAG BEER | SAATCHI & SAATCHI AUSTRALIA Sydney | AUSTRALIA | |
| DROP THE BOMB | FOSTER'S GROUP | CARLTON DRAUGHT BEER | CLEMENGER BBDO MELBOURNE | AUSTRALIA | |
| B03 Cars & Automotive Services | |||||
| PLAYING, NOT DRIVING | TOYOTA MOTOR CO. | TOYOTA IQ CAR | DENTSU Tokyo | JAPAN | |
| BABY MADE ON BOARD | DODGE | DODGE JOURNEY | PROXIMITY BBDO Brussels | BELGIUM | |
| CAR DANCE PARTY | TOYOTA | AYGO CARS | HAPPINESS BRUSSELS | BELGIUM | |
| B04 Other Consumer Products (including Durable Goods) | |||||
| QUANTUM CODE | SONY | CONSUMER ELECTRONICS | EURO RSCG AUSTRALIA Sydney | AUSTRALIA | |
| GAME OF DEATH | NOKIA | N96 BRUCE LEE LIMITED EDITION PHONE | JWT BEIJING | CHINA | |
| B05 Financial Products & Services | |||||
| BIRD SPIDER | CORTAL CONSORS | MONEY ACCOUNT | SERVICEPLAN Munich | GERMANY | |
| FERNANDO TORRES | BANCO GALLEGO | BANKING | CONTRAPUNTO Madrid | SPAIN | |
| B06 Commercial Public Services, incl. Healthcare & Medical | |||||
| STEFAN THE SWOPPER | POSTEN | SWEDISH POST OFFICE | ÅKESTAM HOLST Stockholm | SWEDEN | |
| TREEHOUSE RESTAURANT | YELLOW | YELLOW PAGES | COLENSO BBDO Auckland | NEW ZEALAND | |
| SOLGURU QUESTIONS | SCANDINAVIA ONLINE | WEBSITE PORTAL | DIST CREATIVE Oslo | NORWAY | |
| B07 Travel, Entertainment & Leisure | |||||
| ZUJI BEANS | ZUJI | TRAVEL BOOKING WEBSITE | HAPPY SOLDIERS Sydney | AUSTRALIA | |
| UPLOAD CINEMA | FILM THEATRE DE UITKIJK | CINEMA SCREENING | LOWE/DRAFTFCB Amsterdam | THE NETHERLANDS | |
| 1CM2 | AMSTERDAN INBUSINESS | AMSTERDAM BUSINESS INVESTMENT | 2009 Amsterdam | THE NETHERLANDS | |
| YUBARI | YUBARI RESORT | RESORT FACILITIES | BEACON COMMUNICATIONS Tokyo | JAPAN | |
| MINI MOVIE | WEGO LOVE MOTEL | MOTEL | OGILVY & MATHER ADVERTISING TAIWAN Taipei | CHINESE TAIPEI | |
| BRING YOUR LUCK AT THE CASINO | CASINO MADRID | SLOT MACHINES | BUNGALOW 25 Madrid | SPAIN | |
| B08 Retail and E-Commerce, including Restaurants | |||||
| FLAME | BURGER KING | BURGER KING | CRISPIN PORTER + BOGUSKY Boulder | USA | |
| MEDAL CHASE | ANTA | SPORTSWEAR | JWT SHANGHAI | CHINA | |
| EMBRACE CHANGE | IKEA | WASHINGTON STORE LAUNCH | DEUTSCH New York | USA | |
| 1ST IKEA CINEMA CATALOGUE | IKEA, AUSTRIA | FURNITURE | DDB GERMANY BERLIN | GERMANY | |
| EMOTIONAL CATEGORIES | GRUPO CLARÍN | E-COMMERCE | BBDO ARGENTINA Buenos Aires | ARGENTINA | |
| GRAND SLAM DAY | DENNYS | RESTAURANT | GOODBY SILVERSTEIN & PARTNERS San Francisco | USA | |
| B09 Publications & Media | |||||
| SOUND CANNON | CORUS ENTERTAINMENT | SCREAM TV | zig Toronto | CANADA | |
| VILLAGE WHERE NOTHING EVER HAPPENS | CONECT - SPECIALIZED COUNCIL OF PAY TV THEMATIC CHANNELS | PAY TV ADVERTISING/MIRAVETE VILLAGE | SHACKLETON Madrid | SPAIN | |
| ENVIRO-PUZZLES | 8 INK MEDIA | NATIONAL GEOGRAPHIC KIDS MAGAZINE | FOXP2 Cape Town | SOUTH AFRICA | |
| SAVE THE WORDS | OXFORD FAJAR | OXFORD DICTIONARY | Y&R Singapore | SINGAPORE | |
| B10 Business Products & Services | |||||
| MARATHON | DHL | EXPRESS POSTAL SERVICES | DEL CAMPO NAZCA SAATCHI & SAATCHI Buenos Aires | ARGENTINA | |
| REVERSE PASS THE PARCEL | DEADLINE EXPRESS COURIERS | COURIER COMPANY | COLENSO BBDO Auckland | NEW ZEALAND | |
| B11 Corporate Image & Information | |||||
| CREATOR HUNTER | CAPCOM | RECRUITING | DENTSU KANSAI Osaka | JAPAN | |
| CORPORATE IMAGE | RUIZ NICOLI LÍNEAS | NIELSEN AWARDS | RUIZ NICOLI LINEAS Madrid | SPAIN | |
| SUPERSONICS | SUPERSONIC CPH | SOUND/MUSIC/RADIO PRODUCTION | SAATCHI & SAATCHI Copenhagen | DENMARK | |
| YOU ARE FALLON | FALLON | ADVERTISING AGENCY | FALLON WORLDWIDE Minneapolis | USA | |
| B12 Charities, Public Health & Safety, Public Awareness Messages | |||||
| DISTRACTED DRIVERS | NEW ZEALAND TRANSPORT AGENCY | STOP TEXTING WHILE DRIVING CAMPAIGN | CLEMENGER BBDO Wellington | NEW ZEALAND | |
| LISTEN | KOREA HEART FEDERATION | HEART DISEASE CAMPAIGN | CREATIVIA Seoul | KOREA | |
| BARCODE | PREVENTING VIOLENCE, NEW ZEALAND | 0800 HELPLINE | TBWA\WHYBIN Auckland | NEW ZEALAND | |
| SPECIAL OLYMPICS MESSAGE RELAY | SPECIAL OLYMPICS JAPAN | SPECIAL OLYMPICS | SHIGAYA-GUMI Tokyo | JAPAN | |
| PONLE FRENO | GROUP ANTENA 3 TV | ROAD SAFETY | DELVICO COMUNICACIÓN Madrid | SPAIN | |
| LOST SOCK APPEAL | AUSTRALIAN NETWORK TO BAN LANDMINES | BAN LANDMINES CAMPAIGNS | WHYBIN\TBWA Sydney | AUSTRALIA | |
| KILLING SEALS TOUR | PETA2 | ANIMAL RIGHTS | SPRINGER & JACOBY Hamburg | GERMANY | |
| NO HUNGER | ACCIÓN CONTRA EL HAMBRE | CAMPAIGN AGAINST SEVERE MALNUTRITION | SHACKLETON Madrid | SPAIN | |
| LOTTERY TICKETS | WILDLIFE CONSERVATION SOCIETY | PROTECT THE WILDLIFE | GUANGZHOU NEWSUN/JWT ADVERTISING Guangzhou | CHINA | |
| COMPUTERTAN | SKCIN | CHARITY SERVICES | McCANN ERICKSON LONDON | UNITED KINGDOM | |
| VOTE EARTH | WORLD WILDLIFE FUND FOR NATURE | EARTH HOUR | LEO BURNETT SYDNEY | AUSTRALIA | |
| LET GANDHI TALK | IN GANDHI'S SHOES | NON-GOVERNMENT ORGANISATION | PUBLICIS INDIA Gurgaon | INDIA | |
| CHANGED CREDITS & EPISODES | RADIO STATION STUDIO BRUSSELS | MUSIC FOR LIFE | MORTIERBRIGADE Brussels | BELGIUM | |
| C01 Best Integrated Campaign Led by Sales Promotion | |||||
| ZUJI BEANS | ZUJI | TRAVEL BOOKING WEBSITE | HAPPY SOLDIERS Sydney | AUSTRALIA | |
| VILLAGE WHERE NOTHING EVER HAPPENS | CONECT: SPECIALIZED COUNCIL OF PAY TV THEMATIC CHANNELS | PAY TV ADVERTISING/MIRAVETE VILLAGE | SHACKLETON Madrid | SPAIN | |
| GAISFLOWERS | IFK GOTEBORG | FOOTBALL DERBY | ANR.BBDO Gothenburg | SWEDEN | |
| TEAM DRY | FOSTER'S GROUP | DRY BEER | CLEMENGER BBDO MELBOURNE | AUSTRALIA | |
| RIGHT MUSIC WRONGS | VIRGIN MOBILE AUSTRALIA | VIRGIN MOBILE | DROGA5 AUSTRALIA Sydney | AUSTRALIA | |
| SWEAT YOURSELF TO BEIJING | REXONA - UNILEVER | MENS ANTIPERSPIRANT | LEMZ Amsterdam | THE NETHERLANDS | |
| BABY MADE ON BOARD | DODGE | DODGE JOURNEY | PROXIMITY BBDO Brussels | BELGIUM | |
| COMPUTERTAN | SKCIN | CHARITY SERVICES | McCANN ERICKSON LONDON | UNITED KINGDOM | |
| CAR DANCE PARTY | TOYOTA | AYGO CARS | HAPPINESS BRUSSELS | BELGIUM | |
| SAVE YOUR SENSIBLE | SCHWEPPES SPRING VALLEY | SPRING VALLEY JUICE | GEORGE PATTERSON Y&R Melbourne | AUSTRALIA | |
| GAME OF DEATH | NOKIA | N96 BRUCE LEE LIMITED EDITION PHONE | JWT BEIJING | CHINA | |
| STORE THAT SELLS HOPE | PORTUGUESE RED CROSS | RED CROSS DONATIONS/HOPE | LEO BURNETT LISBOA | PORTUGAL | |
| SIT SHIT | STUDIO BRUSSELS | RADIO STATION | MORTIERBRIGADE Brussels | BELGIUM | |
| IT'S ALL ABOUT THE SUIT | VAN GILS | FORMAL MEN'S WEAR | SELMORE CREATIVE AGENCY Amsterdam | THE NETHERLANDS | |
