Агентсво Interbrand опубликовало рейтинг лучших мировых брендов в 2010 г. Первое место принадлежит Coca-Cola.
| Rank | Previous Rank | Brand | Country of Origin | Sector | Brand Value ($m) | Change in Brand Value | |
|---|---|---|---|---|---|---|---|
| 1 | 1 | United States | Beverages | 70,452 | 2% | ||
| 2 | 2 | United States | Business Services | 64,727 | 7% | ||
| 3 | 3 | United States | Computer Software | 60,895 | 7% | ||
| 4 | 7 | United States | Internet Services | 43,557 | 36% | ||
| 5 | 4 | United States | Diversified | 42,808 | -10% | ||
| 6 | 6 | United States | Restaurants | 33,578 | 4% | ||
| 7 | 9 | United States | Electronics | 32,015 | 4% | ||
| 8 | 5 | Finland | Electronics | 29,495 | -15% | ||
| 9 | 10 | United States | Media | 28,731 | 1% | ||
| 10 | 11 | United States | Electronics | 26,867 | 12% | ||
| 11 | 8 | Japan | Automotive | 26,192 | -16% | ||
| 12 | 12 | Germany | Automotive | 25,179 | 6% | ||
| 13 | 13 | United States | FMCG | 23,298 | 2% | ||
| 14 | 14 | United States | Business Services | 23,219 | 5% | ||
| 15 | 15 | Germany | Automotive | 22,322 | 3% | ||
| 16 | 16 | France | Luxury | 21,860 | 4% | ||
| 17 | 20 | United States | Electronics | 21,143 | 37% | ||
| 18 | 17 | United States | Tobacco | 19,961 | 5% | ||
| 19 | 19 | South Korea | Electronics | 19,491 | 11% | ||
| 20 | 18 | Japan | Automotive | 18,506 | 4% | ||
| 21 | 21 | Sweden | Apparel | 16,136 | 5% | ||
| 22 | 24 | United States | Business Services | 14,881 | 9% | ||
| 23 | 23 | United States | Beverages | 14,061 | 3% | ||
| 24 | 22 | United States | Financial Services | 13,944 | -7% | ||
| 25 | 26 | United States | Sporting Goods | 13,706 | 4% | ||
| 26 | 27 | Germany | Business Services | 12,756 | 5% | ||
| 27 | 25 | Switzerland | Beverages | 12,753 | -4% | ||
| 28 | 28 | Sweden | Home Furnishings | 12,487 | 4% | ||
| 29 | 37 | United States | Financial Services | 12,314 | 29% | ||
| 30 | 30 | United States | Alcohol | 12,252 | 4% | ||
| 31 | 31 | United States | Transportation | 11,826 | 2% | ||
| 32 | 32 | United Kingdom | Financial Services | 11,561 | 10% | ||
| 33 | 33 | Japan | Electronics | 11,485 | 10% | ||
| 34 | 29 | Japan | Electronics | 11,356 | -5% | ||
| 35 | 34 | United States | FMCG | 11,041 | 6% | ||
| 36 | 43 |  |
United States | Internet Services | 9,665 | 23% | |
| 37 | 38 | United States | Financial Services | 9,372 | 1% | ||
| 38 | 39 | Japan | Electronics | 8,990 | -2% | ||
| 39 | 40 | Canada | Media | 8,976 | 6% | ||
| 40 | 36 | United States | Financial Services | 8,887 | -13% | ||
| 41 | 35 | United States | Electronics | 8,880 | -14% | ||
| 42 | 42 | Netherlands | Electronics | 8,696 | 7% | ||
| 43 | 46 | United States | Internet Services | 8,453 | 15% | ||
| 44 | 41 | Italy | Luxury | 8,346 | 2% | ||
| 45 | 44 | France | FMCG | 7,981 | 3% | ||
| 46 | 48 | United States | FMCG | 7,534 | 4% | ||
| 47 | 45 | United States | Business Services | 7,481 | -3% | ||
| 48 | 50 | Spain | Apparel | 7,468 | 10% | ||
| 49 | 47 | Germany | Diversified | 7,315 | 0% | ||
| 50 | 49 | United States | Automotive | 7,195 | 3% | ||
| 51 | 52 | United States | FMCG | 6,919 | 6% | ||
| 52 | 57 | United States | Financial Services | 6,911 | 8% | ||
| 53 | 55 | Germany | Automotive | 6,892 | 6% | ||
| 54 | 63 | Canada | Electronics | 6,762 | 32% | ||
| 55 | 54 | United States | Media | 6,719 | 3% | ||
| 56 | 53 | France | Financial Services | 6,694 | 3% | ||
| 57 | 58 | Switzerland | FMCG | 6,548 | 4% | ||
| 58 | 60 | France | FMCG | 6,363 | 7% | ||
| 59 | 56 | United States | Electronics | 6,109 | -5% | ||
| 60 | 61 | United States | Restaurants | 5,844 | 2% | ||
| 61 | NEW | United States | Beverages | 5,777 | N/A | ||
| 62 | 62 | Germany | Sporting Goods | 5,495 | 2% | ||
| 63 | 65 | Germany | Automotive | 5,461 | 9% | ||
| 64 | 67 | United States | FMCG | 5,072 | 3% | ||
| 65 | 69 | South Korea | Automotive | 5,033 | 9% | ||
| 66 | 64 | United States | Internet Services | 4,958 | -3% | ||
| 67 | 81 | Germany | Financial Services | 4,904 | 28% | ||
| 68 | NEW | Spain | Financial Services | 4,846 | N/A | ||
| 69 | 70 | France | Luxury | 4,782 | 4% | ||
| 70 | 66 | United States | Diversified | 4,704 | -6% | ||
| 71 | 71 | United States | FMCG | 4,536 | 3% | ||
| 72 | 74 | Germany | Automotive | 4,404 | 4% | ||
| 73 | 75 | Japan | Electronics | 4,351 | 3% | ||
| 74 | NEW | United Kingdom | Financial Services | 4,218 | N/A | ||
| 75 | 80 | United States | FMCG | 4,155 | 8% | ||
| 76 | 76 | United States | Luxury | 4,127 | 3% | ||
| 77 | 77 | France | Luxury | 4,052 | 2% | ||
| 78 | NEW | United States | Alcohol | 4,036 | N/A | ||
| 79 | 82 | France | Alcohol | 4,021 | 7% | ||
| 80 | NEW | Switzerland | Financial Services | 4,010 | N/A | ||
| 81 | 92 | Netherlands | Energy | 4,003 | 24% | ||
| 82 | 94 | United States | Financial Services | 3,998 | 26% | ||
| 83 | 79 | United States | Restaurants | 3,973 | 2% | ||
| 84 | 78 | United States | Apparel | 3,961 | 1% | ||
| 85 | NEW | Mexico | Alcohol | 3,847 | N/A | ||
| 86 | 72 | Switzerland | Financial Services | 3,812 | -13% | ||
| 87 | 86 | Germany | FMCG | 3,734 | 5% | ||
| 88 | 95 | United States | Computer Software | 3,626 | 15% | ||
| 89 | 84 | United Kingdom | Alcohol | 3,624 | -2% | ||
| 90 | NEW | United States | Diversified | 3,586 | N/A | ||
| 91 | 88 | Italy | Automotive | 3,562 | 1% | ||
| 92 | NEW | United Kingdom | Alcohol | 3,557 | N/A | ||
| 93 | NEW | Netherlands | Alcohol | 3,516 | N/A | ||
| 94 | NEW | Switzerland | Financial Services | 3,496 | N/A | ||
| 95 | 89 | Italy | Luxury | 3,443 | 4% | ||
| 96 | 91 | France | FMCG | 3,403 | 5% | ||
| 97 | 90 | United States | Restaurants | 3,339 | 2% | ||
| 98 | 73 | United States | Automotive | 3,281 | -24% | ||
| 99 | 100 | United States | FMCG | 3,241 | 5% | ||
| 100 | 98 | United Kingdom | Luxury | 3,110 | 0% |
По материалам http://www.interbrand.com
