ММФР в 22-й раз объявил победителей. Украинские проекты скромно заработали 4 первых места, 5 вторых и 4 третьих.
Вообще в этом году Московский международный фестиваль рекламы отличается скромностью, в 22-м Московском фестивале участвовало 1313 работ. Для примера, на 13-й КМФР было подано 1692 заявки.
Вот что мы получили на выходе:
Grand Prix
Make the politicians work! (O-11-015)
Восход
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Parking Douche (R-04-007)
LOOK AT MEDIA
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Телевизионная и кино реклама
1 место
A-05 the Goods for the house and office, finishing materials Raccoon (A-05-010)
A-05 the Goods for the house and office, finishing materials
BBDO Russia Group
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2 место
A-01 Food stuff Got it! (A-01-181/01)
A-01 Food stuff
Восход
.png)
A-01 Food stuff Queue (A-01-181/02)
A-01 Food stuff
Восход
.png)
A-10 Service Father (A-10-026)
A-10 Service
Adventa Lowe
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3 место
A-01 Food stuff Boards (A-01-092)
A-01 Food stuff
Небо
.png)
A-10 Service Pleaser 4G (A-10-029/02)
A-10 Service
Instinct
.png)
A-10 Service Pleaser 4G (A-10-029/02)
A-10 Service
Instinct
.png)
A-12 Leisure, entertainment, culture, education Soviet Ad Festival (A-12-021)
A-12 Leisure, entertainment, culture, education
Saatchi & Saatchi Russia
A-03 Alcoholic drinks Bely Medved (A-03-013)
A-03 Alcoholic drinks
Ogilvy and Mather LLC
Телевизионная и кино реклама - Мастерство
1 место
F-03 Best use of music Don't Take Fake (F-03-010)
F-03 Best use of music
VGNC Digital Video Agency
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F-04 Visual effects The Watch (F-04-002)
F-04 Visual effects
Not Perfect I Y&R Vilnius
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2 место
F-01 Direction Hints (F-03-008)
F-01 Direction
ООО "Завод"
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F-05 Animation Bely Medved (A-03-013)
F-05 Animation
Ogilvy and Mather LLC
.png)
F-03 Best use of music Let`s do it Ukraine! (R-01-013)
F-03 Best use of music
Tabasco
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3 место
F-02 Best Script Megafon 4G (F-02-002)
F-02 Best Script
Instinct
.png)
F-02 Best Script Nail (F-01-001)
F-02 Best Script
BBDO Russia Group
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F-04 Visual effects Watches of the purest tint (F-04-001)
F-04 Visual effects
IQ marketing
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Печатная реклама
1 место
B-07 Beauty and health The meeting (B-07-017)
B-07 Beauty and health
Небо
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2 место
B-01 Food stuffs Fisherman's Tale (B-01-025)
B-01 Food stuffs
BBDO Russia Group
B-07 Beauty and health Employee (B-07-020/01)
B-07 Beauty and health
BBDO Russia Group
.jpg)
B-07 Beauty and health Driver (B-07-020/02)
B-07 Beauty and health
BBDO Russia Group
.jpg)
B-07 Beauty and health Bride (B-07-020/03)
B-07 Beauty and health
BBDO Russia Group
.jpg)
2 место
B-08 Car-care center Argentina (B-08-010/03)
B-08 Car-care center
TBWA\\\\Central Asia & Caucasus.jpg)
B-09 Financial services and insurance Profitable Newspaper (B-09-016)
B-09 Financial services and insurance
Восход.jpg)
3 место
B-01 Food stuffs Butcher (B-01-029/01)
B-01 Food stuffs
Leo Burnett Moscow.jpg)
B-01 Food stuffs Meadow (B-01-029/02)
B-01 Food stuffs
Leo Burnett Moscow.jpg)
B-01 Food stuffs Magician (B-01-029/03)
B-01 Food stuffs
Leo Burnett Moscow.jpg)
B-01 Food stuffs Shark (B-01-029/04)
B-01 Food stuffs
Leo Burnett Moscow.jpg)
B-01 Food stuffs Insects (B-01-029/06)
B-01 Food stuffs
Leo Burnett Moscow.jpg)
3 место
B-05 the Goods for the house and office, finishing materials Wine (B-05-014/01)
B-05 the Goods for the house and office, finishing materials
Grey Moscow.jpg)
B-05 the Goods for the house and office, finishing materials Juice (B-05-014/02)
B-05 the Goods for the house and office, finishing materials
Grey Moscow.jpg)
B-05 the Goods for the house and office, finishing materials Tea (B-05-014/03)
B-05 the Goods for the house and office, finishing materials
Grey Moscow.jpg)
3 место
B-07 Beauty and health Dude (B-07-034/01)
B-07 Beauty and health
G2 Ukraine.jpg)
B-07 Beauty and health Babe (B-07-034/02)
B-07 Beauty and health
G2 Ukraine.jpg)
3 место
B-15 Trading networks, shops Drop (B-15-014/01)
B-15 Trading networks, shops
Восход.jpg)
3 место
B-15 Trading networks, shops Drown (B-15-014/02)
B-15 Trading networks, shops
Восход.jpg)
Наружная реклама
1 место
O-11 Advertising of mass media Make the politicians work! (O-11-015)
O-11 Advertising of mass media
Восход.jpg)
O-04 Alcoholic drinks TAKEMEHOME MACHINE (O-04-010)
O-04 Alcoholic drinks
Friends Moscow.jpg)
O-12 Leisure, entertainment, culture, education Chopsticks Dragon (O-12-009)
O-12 Leisure, entertainment, culture, education
Восход.jpg)
2 место
O-01 Food stuffs 0 Calorie (O-01-013)
O-01 Food stuffs
BBDO Russia Group.jpg)
O-12 Leisure, entertainment, culture, education Apartments-I (O-12-008/01)
O-12 Leisure, entertainment, culture, education
Kaffeine Communications
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O-15 Промо T-Shirt Discounter (O-15-009)
O-15 Промо
Red Pepper.jpg)
O-12 Leisure, entertainment, culture, education Undeground football (О-12-001)
O-12 Leisure, entertainment, culture, education
SpecialOne
3 место
O-06 the Goods for the house and office, finishing materials IKEA "everything into home" (O-06-010)
O-06 the Goods for the house and office, finishing materials
Instinct
O-10 Service Underground passage (O-10-035)
O-10 Service
Saatchi & Saatchi.jpg)
O-12 Leisure, entertainment, culture, education Scan Your Brain (O-12-004)
O-12 Leisure, entertainment, culture, education
Leo Burnett Moscow
.jpg)
Коммуникационный дизайн
1 место
G-01 Corporate identity ICTR Identity (G-01-072)
G-01 Corporate identity
Tomatdesign.jpg)
G-02 Multipage edition (annual reports, catalogues, menu, booklets) Stereoalbum «Three-dimensional past» (G-02-035)
G-02 Multipage edition (annual reports, catalogues, menu, booklets)
Notamedia.jpg)
2 место
G-04 Flyers, post-cards, folders Russia - Where Cold is Cool! (G-04-009)
G-04 Flyers, post-cards, folders
Leo Burnett Moscow.jpg)
3 место
G-01 Corporate identity Syssoft (G-01-108)
G-01 Corporate identity
Tomatdesign.jpg)
G-01 Corporate identity Promicrophones.ru (G-01-125)
G-01 Corporate identity
Лифанов Вова.jpg)
G-07 Exhibition design Central Stadium (G-07-006)
G-07 Exhibition design
Креативное агентство "Brandiziac"
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Этикетка и упаковка
1 место
L-01 Alcoholic drinks JC Beer (L-01-016)
L-01 Alcoholic drinks
Tomatdesign
2 место
L-01 Alcoholic drinks Design wines CARRE ROUGE & CARRE BLANC (L-01-020)
L-01 Alcoholic drinks
ДизайнДепо
L-03 Food stuffs Bzzz (L-03-018/01)
L-03 Food stuffs
Backbone Creative Studio
3 место
L-03 Food stuffs Bzzz premium (L-03-019/01)
L-03 Food stuffs
Backbone Creative Studio
L-05 Cosmetics, perfumery, means of personal hygiene, medical preparations "DeNastia" bedclothes package (L-05-015)
L-05 Cosmetics, perfumery, means of personal hygiene, medical preparations
PUNK YOU creative&branding
L-06 Industrial goods, audio, a video production Fisherman (L-06-012)
L-06 Industrial goods, audio, a video production
GOOD!
Медиапроекты
1 место
M-02 The best printed media usage Russia - Where Cold is Cool! (M-02-005)
M-02 The best printed media usage
Leo Burnett Moscow
M-05 The best use of non-standard advertising TAKEMEHOME MACHINE (M-05-008)
M-05 The best use of non-standard advertising
Friends Moscow
M-03 The best outdoor advertising usage Make the politicians work! (M-05-017)
M-03 The best outdoor advertising usage
Восход
M-07 The best use of Mobile Devices Parking Douche (M-07-004)
M-07 The best use of Mobile Devices
LOOK AT MEDIA
2 место
M-01 The best TV or cinema usage Vacancy (M-01-009)
M-01 The best TV or cinema usage
Instinct
Vacancy
M-02 The best printed media usage Profitable Newspaper (M-02-007)
M-02 The best printed media usage
Восход
Profitable Newspaper
M-05 The best use of non-standard advertising 0 Calorie (M-05-002)
M-05 The best use of non-standard advertising
BBDO Russia Group
0 Calorie
M-05 The best use of non-standard advertising Immortal Collection (M-05-007)
M-05 The best use of non-standard advertising
BBDO Russia Group
Immortal Collection
M-06 The best mixed media usage Thingternal values (M-06-018)
M-06 The best mixed media usage
Instinc
Thingternal values
M-07 The best use of Mobile Devices Free a Tree (M-07-005)
M-07 The best use of Mobile Devices
Leo Burnett Moscow
Free a Tree
3 место
M-01 The best TV or cinema usage No more black stripes (M-01-012)
M-01 The best TV or cinema usage
Starcom Ukraine
No more black stripes
Рекламные кампании
3 место
I-02 Industrial stuff Thingternal values (I-02-010)
I-02 Industrial stuff
Instinct
Thingternal values
Радиореклама
1 место
E-03 Musical advertising Sneakers Song (E-03-008)
E-03 Musical advertising
G2 Ukraine
2 место
E-02 Game advertising Parking (E-02-020/03)
E-02 Game advertising
MOVIE коммуникационная группа
E-02 Game advertising petrol station (E-02-020/04)
E-02 Game advertising
MOVIE коммуникационная группа
2 место
E-03 Musical advertising GIV' EM HANDEL (E-03-006)
E-03 Musical advertising
РИА Владимир-Регион
3 место
E-02 Game advertising Commentator (E-02-018)
E-02 Game advertising
Instinct
E-02 Game advertising I chew by my hand (E-02-024)
E-02 Game advertising
БезНебес
E-02 Game advertising SNOB Painter (E-02-029/01)
E-02 Game advertising
Instinct
E-02 Game advertising SNOB Cartoonist (E-02-029/02)
E-02 Game advertising
Instinct
E-02 Game advertising SNOB Writer (E-02-029/03)
E-02 Game advertising
Instinct
Нестандартные рекламоносители
1 место
N-01 Nonstandard media Virtual Hot Water Bottle (N-01-047)
N-01 Nonstandard media
Y&R
Virtual Hot Water Bottle
N-01 Nonstandard media TAKEMEHOME MACHINE (N-01-060)
N-01 Nonstandard media
Friends Moscow
TAKEMEHOME MACHINE
N-01 Nonstandard media Make the politicians work! (N-01-078)
N-01 Nonstandard media
Восход
Make the politicians work!
N-01 Nonstandard media Underground passage (N-01-081)
N-01 Nonstandard media
Saatchi & Saatchi
2 место
N-01 Nonstandard media 0 Calorie (N-01-043)
N-01 Nonstandard media
BBDO Russia Group
N-01 Nonstandard media Immortal Collection (N-01-056)
N-01 Nonstandard media
BBDO Russia Group
N-01 Nonstandard media Chopsticks Dragon (N-01-077)
N-01 Nonstandard media
Восход
N-01 Nonstandard media Free a tree (N-01-089)
N-01 Nonstandard media
Leo Burnett Moscow
3 место
N-01 Nonstandard media Vacancy (N-01-048)
N-01 Nonstandard media
Instinct
N-01 Nonstandard media Scan Your Brain (N-01-063)
N-01 Nonstandard media
Leo Burnett Moscow
Рекламные сувениры
2 место
S-01 Promo souvenir (a part of promo action) T-Shirt Discounter (S-01-022)
S-01 Promo souvenir (a part of promo action)
Red Pepper
S-03 Original present (original concept) Live shower (S-03-026)
S-03 Original present (original concept)
TWIGA Moscow
3 место
S-03 Original present (original concept) Watching Calendar (S-03-025)
S-03 Original present (original concept)
Graphic design studio by Yurko Gutsulyak
Промо кампании
1 место
P-05 best integrated campaing ( should include no less than 3 different communication channels: For example, in store, promo, The Internet.) The Plot (P-05-027)
P-05 best integrated campaing ( should include no less than 3 different communication channels: For example, in store, promo, The Internet.)
CORE 4, spol. s.r.o.
P-06 Best promo campaign (using new technologys) TAKEMEHOME MACHINE (P-07-020)
P-06 Best promo campaign (using new technologys)
Friends Moscow
TAKEMEHOME MACHINE
2 место
P-02 best campain in event-marketing (including sponsorship) We play, Earth rests. (P-02-028)
P-02 best campain in event-marketing (including sponsorship)
TDI Group
P-02 best campain in event-marketing (including sponsorship) Chopsticks Dragon (P-02-035)
P-02 best campain in event-marketing (including sponsorship)
Восход
P-06 Best promo campaign (using new technologys) VideoSnatch (P-06-009)
P-06 Best promo campaign (using new technologys)
Ogilvy&Mather Ukraine
3 место
P-01 best sales-promotion campaing Mechtival (big promo) (P-01-041)
P-01 best sales-promotion campaing
TWIGA Moscow
P-02 best campain in event-marketing (including sponsorship) IKEA. Thingternal values (P-02-033)
P-02 best campain in event-marketing (including sponsorship)
e:mg
P-02 best campain in event-marketing (including sponsorship) Specific character of national stains (P-02-039)
P-02 best campain in event-marketing (including sponsorship)
Talan Group
P-05 best integrated campaing ( should include no less than 3 different communication channels: For example, in store, promo, The Internet.) DISCOBOY AND TURKEY GIRL ADVENTURES (P-05-029)
P-05 best integrated campaing ( should include no less than 3 different communication channels: For example, in store, promo, The Internet.)
Red Pepper
P-05 best integrated campaing ( should include no less than 3 different communication channels: For example, in store, promo, The Internet.) IKEA. Thingternal values (P-05-030)
P-05 best integrated campaing ( should include no less than 3 different communication channels: For example, in store, promo, The Internet.)
e:mg
Социальная реклама
1 место
R-01 TV & Cinema Advertising Every road sign is a someone's life (R-01-022)
R-01 TV & Cinema Advertising
R-04 Media Projects Parking Douche (R-04-007)
R-04 Media Projects
LOOK AT MEDIA
R-05 Advertising Campaign Parking Douche (R-05-016)
R-05 Advertising Campaign
LOOK AT MEDIA
R-06 Radio Advertising Lullaby (R-06-001)
R-06 Radio Advertising
РИА Владимир-Регион
2 место
R-01 TV & Cinema Advertising Doctor (R-01-019)
R-01 TV & Cinema Advertising
e:mg
R-05 Advertising Campaign The Shining Sun of Russian Poetry at Zenit (R-05-002)
R-05 Advertising Campaign
Great Advertising Group
R-07 Ambient mediums Free a Tree (R-07-008)
R-07 Ambient mediums
Leo Burnett Moscow
3 место
R-02 Outdoor Advertising Jail-construction (R-02-006)
R-02 Outdoor Advertising
TDI Group
R-05 Advertising Campaign Battle for the Babies (R-05-003)
R-05 Advertising Campaign
Saatchi & Saatchi Belgrade
R-07 Ambient mediums Jail-construction (R-07-003)
R-07 Ambient mediums
TDI Group
Red AppleMIXX Awards
1 место
W-03 Campaign for a direct interaction with consumers Free a Tree (W-03-018)
W-03 Campaign for a direct interaction with consumers
Leo Burnett Moscow
W-01 Branding campaign to increase brand awareness The World's Deepest Website (W-02-012)
W-01 Branding campaign to increase brand awareness
Ogilvy&Mather Ukraine
2 место
W-01 Branding campaign to increase brand awareness Car vs Piano (W-01-014)
W-01 Branding campaign to increase brand awareness
BBDO Russia Group
1 место
C-11 Mobile and Touch-Pad Campaigns and Applications Parking Douche (C-11-011)
C-11 Mobile and Touch-Pad Campaigns and Applications
LOOK AT MEDIA
C-18 Best Site of the brand The World's Deepest Website (C-18-015)
C-18 Best Site of the brand
Ogilvy&Mather Ukraine
2 место
C-08 Branded Game Solutions and Campaigns RexBall (C-08-026)
C-08 Branded Game Solutions and Campaigns
Initiative Moscow
C-11 Mobile and Touch-Pad Campaigns and Applications Free a Tree (C-11-013)
C-11 Mobile and Touch-Pad Campaigns and Applications
Leo Burnett Moscow
C-17 OOH, On-Trade, Experimental, Innovative and Interactive Solutios and Campaigns Virtual Hot Water Bottle (C-17-010)
C-17 OOH, On-Trade, Experimental, Innovative and Interactive Solutios and Campaigns
Y&R
A-16 Internet video Touch Russia (A-16-006)
A-16 Internet video
Бюро "Рабочее название"
A-16 Internet video Beeline World Music Mix (A-16-007)
A-16 Internet video
mfive creative group
A-16 Internet video English-speaking traffic policeman (A-16-016)
A-16 Internet video
PROVID / Liquid7 Digital Content House
3 место
C-09 Online, Interactive and Viral Video Campaigns What Is There in the Darkroom? (C-09-021)
C-09 Online, Interactive and Viral Video Campaigns
mfive creative group
C-17 OOH, On-Trade, Experimental, Innovative and Interactive Solutios and Campaigns What Is There in the Darkroom? (A-16-001)
C-17 OOH, On-Trade, Experimental, Innovative and Interactive Solutios and Campaigns
mfive creative group
1 место
C-02 Best integrated interactive campaign Car vs Piano (C-02-023)
C-02 Best integrated interactive campaign
BBDO Russia Group
C-03 Social Media Campaigns Parking Douche (C-03-031)
C-03 Social Media Campaigns
LOOK AT MEDIA
2 место
C-01 Integrated Campaigns KAUKO REMOTELY CONTROLLED DESIGN CAFÉ (C-01-023)
C-01 Integrated Campaigns
Hasan&Partners
KAUKO REMOTELY CONTROLLED DESIGN CAFÉ
C-02 Best integrated interactive campaign Parking Douche (C-02-029)
C-02 Best integrated interactive campaign
LOOK AT MEDIA
C-03 Social Media Campaigns Drugs Set Your Timeline (C-05-007)
C-03 Social Media Campaigns
Mccann Digital
C-07 Online PR и кампании по изменению репутации брендов, услуг и торговых марок The Shining Sun of Russian Poetry at Zenit (C-07-008)
C-07 Online PR и кампании по изменению репутации брендов, услуг и торговых марок
Great Advertising Group
3 место
C-02 Best integrated interactive campaign Free a Tree (C-02-030)
C-02 Best integrated interactive campaign
Leo Burnett Moscow
Источник: www.sostav.ua
