|
Entrant |
Entry name |
Marketer |
Brand |
|
1. Food |
|
TBWA Ukraine |
Mini.No words needed when you love |
PrJSC Myronivsky Hliboproduct TM «Baschinskiy» |
PrJSC Myronivsky Hliboproduct TM «Baschinskiy» |
|
Media First Ukraine |
How we won 50% of the chips market thanks to the movies |
PepsiCo Ukraine |
Lay’s |
|
banda |
Sausagesnack: creating a new category in a year |
DMYTRUK |
DMYTRUK |
|
2. Non-alcoholic drinks |
|
Rockets. Growth R&D |
Only humor can defeat boredom |
AB InBev Efes |
Kvass « Selo i Lyudy» |
|
UM |
Fruit that recharge |
Vitmark |
Jaffa |
|
3. Alcoholic drinks |
|
Rockets. Growth R&D |
Martini-WOW-effect |
Bacardi-Martini Ukraine |
Martini |
|
5. Health & Beauty |
|
Carat Ukraine |
This is not a shaver. This is OneBlade |
Philips Ukraine |
Philips OneBlade |
|
Hoshva PR&DGTL |
Listerine ® "Guarantee of cleanliness” with Olga Freimut |
Johnson & Johnson Ukraine |
Listerine® |
|
Hoshva PR&DGTL |
o.b. do – is our password! |
Johnson & Johnson Ukraine |
o.b. |
|
6. Medicines & medical care services |
|
Isobar |
Scarman: Establishing a New Audience |
Bayer |
Bepanthen® Plus |
|
10. Products & services for children |
|
WARTO |
Dytynology of Special Development: It's OK to be different |
Medical Network Dobrobut |
MN Dobrobut |
|
12. Telecommunications services |
|
Postmen |
#druhyishans |
1+1 media group |
1+1 media group |
|
McCANN Kyiv |
Joice + Teenagers = hangout on top |
Vodafone |
Vodafone |
|
14. Building industry & real estate |
|
banda |
UNIT.Home: technologies you want to live in |
KAN Development/UDP |
UNIT.Home |
|
16. Retail & public services |
|
Vandog Agency |
Consultants |
TM Intertop |
TM Intertop |
|
17. Fashion. Style. Clothing. Jewelry. Accessories. |
|
banda |
One Ukrainian brand against an army of Chinese no name |
YES |
YES |
|
18. Foodservice |
|
TBWA Ukraine |
Breakfast in McDonald`s |
McDonald`s Ukraine |
McDonald’s |
|
19. Energy, Nutrition & Fitness |
|
banda |
How Hiitworks found its place among the fitness market monsters |
hiitworks |
hiitworks |
|
20. Leisure, entertainment, culture & education, travel & tourism |
|
Gres Todorchuk PR |
The first in Ukraine urban interactive Ecotrail |
Intertop Ukraine |
Intertop Ukraine |
|
banda |
NAMU: How to beat a 120-year record in museum attendance |
National Art Museum of Ukraine |
National Art Museum of Ukraine |
|
banda |
Global rebranding of Ukraine |
Cabinet of Ministers of Ukraine |
Ukraine NOW |
|
banda |
From the abandoned factory KievMetroBud to the Top 10 world’s festivals |
Closer |
Brave! Factory |
|
21. Financial & Business services |
|
Havas Ukraine |
Taras-OK-guy and Sava-The-Amazing |
Moneyveo |
Moneyveo |
|
banda |
How to change people's attitude to cashback |
Letyshops |
Letyshops |
|
22. Media & Self promotion |
|
Doris Advertising |
Our ideas go to waste |
Doris Advertising |
Doris Advertising |
|
banda |
Project 70: how to make a brand out of 10 vacancies |
banda |
banda |
|
24. Other services |
|
banda |
Oh, com'on! Pumping Ukrainian women's confidence |
Work.ua |
Work.ua |
|
banda |
How to turn a gas station into a place for ideas |
ОККО |
ОККО |
|
25. Social & charity |
|
Postmen |
Break the circle of violenсe |
United Nations Population Fund in Ukraine |
UNFPA Ukraine |
|
UAMASTER digital agency |
#smthwentwrong |
Change Communication |
Change Communication |
|
Kurazh Bazar |
Anyone can be anything |
Kurazh Bazar |
Kurazh Bazar |
|
Adsapience |
Mastercard. Brand with purpose |
Mastercard Ukraine |
Mastercard |
|
MedInform Ukraine |
#playWithHeart |
Bella-Trade |
Seni CUP |
|
1+1 media |
Beam of Dreams / #mychildhooddream |
1+1 media |
1+1 media |
|
26. Political and patriotic campaigns, state campaigns and programs |
|
banda |
Global rebranding of Ukraine |
Cabinet of Ministers of Ukraine |
Ukraine NOW |
|
banda |
NAMU: how to beat a 120-year record in museum attendance |
National Art Museum of Ukraine |
National Art Museum of Ukraine |
|
27. Small Budget |
|
TABASCO creative agency |
COMBAT CONDENCED MILK |
JSC "ICMC" |
ICHNYA |
|
banda |
Project 70: how to make a brand out of 10 vacancies |
banda |
banda |
|
banda |
NAMU: how to beat a 120-year record in museum attendance |
National Art Museum of Ukraine |
National Art Museum of Ukraine |
|
28. Rebranding |
|
Bayadera Group |
KOZAЦЬКА РАDA – UKRAINIAN CHARACTER |
Bayadera Group |
KOZAЦЬКА PADA |
|
Rockets. Growth R&D |
Saving Private Apetitna |
MHP |
Apetytna |
|
banda |
How to turn a gas station into a place for ideas |
ОККО |
ОККО |
|
banda |
NAMU: The brand for all Ukrainian art |
National Art Museum of Ukraine |
National Art Museum of Ukraine |
|
TS/D Agency |
Non Stop — Energy Never Stops |
New Products Group of Companies |
Non Stop |
|
banda |
Global rebranding of Ukraine |
Cabinet of Ministers of Ukraine |
Ukraine NOW |
|
29. New technologies |
|
iplace |
Doors in Metro open – cool offers in break in |
METRO C&C Ukraine |
METRO CASH & CARRY UKRAINE |
|
banda |
Instoptica: fighting for Ukrainians’ eyesight in the belly of the beast |
Luxoptica |
Luxoptica |
|
30. Product/Service Launch |
|
TABASCO creative agency |
Ideal Not-milk |
Loostdorf Ltd |
Ideal Nemoloko |
|
Rockets. Growth R&D |
Only humor can defeat boredom |
AB InBev Efes |
Kvass « Selo i Lyudy» |
|
McCANN Kyiv |
Veni, vidi, hanging out. |
Vodafone |
Vodafone |
|
banda |
Sausagesnack: creating a new category in a year |
DMYTRUK |
DMYTRUK |
|
banda |
How goodwine made the most human loyalty program |
goodwine |
goodwine |
|
banda |
The fastest selling of business-class housing in Kyiv’s history |
KAN Development/UDP |
UNIT.Home |
|
31. Most effective use of social media marketing |
|
Postmen |
#druhyishans |
1+1 media group |
1+1 media group |
|
WARTO |
#IYAPROIDUTEST |
Medical Network Dobrobut |
Medical Network Dobrobut |
|
banda |
Instoptica: fighting for Ukrainians’ eyesight in the belly of the beast |
Luxoptica |
Luxoptica |
|
33. Single Impact Engagement |
|
TABASCO creative agency |
COMBAT CONDENCED MILK |
JSC "ICMC" |
ICHNYA |
|
Rockets. Growth R&D |
Cool! |
Roshen |
Roshen Wafers |
|
34. Short Term Effects |
|
WARTO |
#IYAPROIDUTEST |
Medical Network Dobrobut |
Medical Network Dobrobut |
|
Rockets. Growth R&D |
That's Right |
Roshen |
Roshen Wafers |
|
Rockets. Growth R&D |
Only humor can defeat boredom |
AB InBev Efes |
Kvass « Selo i Lyudy» |
|
banda |
Noncactus: three sold-outs in one month |
banda |
banda |
|
banda |
How to get all the recruiters jealous in a month |
banda |
banda |
|
banda |
The fastest selling of business-class housing in Kyiv’s history |
KAN Development/UDP |
UNIT.Home |
|
35. Long-term Effectiveness |
|
Saatchi&Saatchi Ukraine |
WOW WHAT A WINNING CAMPAIGN |
Mareven Food Europe |
ROLLTON |
|
McCANN Kyiv |
What a fruit! How KIVI TV's conquered the market |
KIVI |
KIVI |
|
NEOS |
IQOS: From "is that a powerbank?" to TOP 5 in Google |
Philip Morris Sales & Distribution Limited Liability Company |
IQOS |
|
banda |
WORK.UA: Three-year-long confidence shot |
Work.ua |
Work.ua |
|
36. Shopper Marketing |
|
Rockets. Growth R&D |
Brand+Trade=Successful Kvas |
AB InBev Efes |
Kvass « Selo i Lyudy» |
|
37. Loyalty |
|
banda |
How goodwine made the most human loyalty program |
goodwine |
goodwine |
|
38. Experiential Marketing |
|
Adsapience |
Mastercard. Brand with purpose |
Mastercard Ukraine |
Mastercard |
|
TWIGA UKRAINE |
Let’s PUMB, PUMB, PUMB! |
FUIB |
FUIB |
|
39. Business Challenge/David vs. Goliath |
|
McCANN Kyiv |
What a fruit! How KIVI TV's conquered the market |
KIVI |
KIVI |
|
banda |
KABANOSY. A daredevil who challenged the sausage kings |
DMYTRUK |
DMYTRUK |
|
41. Single Communication Channel |
|
Kurazh Bazar |
Anyone can be anything |
Kurazh Bazar |
Kurazh Bazar |
|
Saatchi&Saatchi Ukraine |
Refresh Confidence |
The Coca-Cola-Ukraine Limited Liability Company |
Sprite |
|
42. Sponsorship |
|
Adsapience |
Mastercard. Brand with purpose |
Mastercard Ukraine |
Mastercard |
|
Digital Choo |
Sponsorship as a bridge to the hearts of the audience |
Pari-Match |
Parimatch |
|
McCANN Kyiv |
Lvivske and Movie that Unites |
Carlsberg Ukraine |
Lvivske |
|
43. Seasonal Marketing |
|
Media First Ukraine |
How we won 50% of the chips market thanks to the movies |
PepsiCo Ukraine |
Lay’s |
|
Rockets. Growth R&D |
Give me more! |
Roshen |
Roshen Wafers |
|
Rockets. Growth R&D |
Only humor can defeat boredom |
AB InBev Efes |
Kvass « Selo i Lyudy» |
|
Starcom |
Hot wintAR after icy summer |
The Coca-Cola-Ukraine Limited Liability Company |
Coca-Cola |
|
banda |
A business conference in the holiday season |
banda |
banda |
|
banda |
An elder in the garden — season sales in Comfy |
Comfy |
Comfy |
|
banda |
Borjomi: So, you’ve got temper |
IDS BORJOMI INTERNATIONAL |
Borjomi |
|
44. PR, Corporate Reputation |
|
Be-it agency |
Reading is fun with Happy Meal |
McDonald's Ukraine |
McDonald’s |
|
Gres Todorchuk PR |
Little dream – big Christmas tree |
Rozetka |
Rozetka |
|
Havas Digital Kyiv |
Stars against fakes |
Roust Ukraine |
Żubrówka |
|
banda |
How one parents’ day got the whole agency emotional |
banda |
banda |
|
45. Youth Marketing |
|
Zenith |
Get your head in the game with Lion together |
Nestle Ukraine |
Lion |
|
Saatchi&Saatchi Ukraine |
Only Coke CAN do this |
The Coca-Cola-Ukraine Limited Liability Company |
Coca-Cola |
|
Media First Ukraine |
#laysmoviegon |
PepsiCo Ukraine |
Lay’s |
|
McCANN Kyiv |
Put your loice, it’s Joice! |
Vodafone |
Vodafone |
|
banda |
From the abandoned factory KievMetroBud to the Top 10 world’s festivals |
Closer |
Brave! Factory |
|
46. Branded content & Branded Utility |
|
ODDEE Agency |
Pit Bull Fight |
New Products Group |
Pit Bull |
|
PLUSPLUS TV Channel |
World of Discoveries |
Gravis LLC (PLUSPLUS TV Channel) |
PLUSPLUS |
|
47. Native advertising |
|
Saatchi&Saatchi Ukraine |
Refresh Confidence |
The Coca-Cola-Ukraine Limited Liability Company |
Sprite |
|
48. Celebrity Sells |
|
McCANN Kyiv |
“Vremia i Steklo” hanging out with Joice |
Vodafone |
Vodafone |
|
Hoshva PR&DGTL |
Listerine ® "Guarantee of cleanliness” with Olga Freimut |
Johnson & Johnson Ukraine |
Listerine® |
|
49. Cross Media Storytelling |
|
Postmen |
#druhyishans |
1+1 media group |
1+1 media group |
|
Starcom |
To “see” old-fashioned Coca-Cola’s NY song as a new story |
The Coca-Cola-Ukraine Limited Liability Company |
Coca-Cola |
|
1+1 media |
#forgetaboutage |
1+1 media |
1+1 media |
|
banda |
Oh, com'on! Pumping Ukrainian women's confidence |
Work.ua |
Work.ua |
|
50. Brand Experience |
|
Adsapience |
The Game is started. Test yourself |
Lenovo |
Lenovo |
|
Adsapience |
Mastercard. Brand with purpose |
Mastercard Ukraine |
Mastercard |
|
Saatchi&Saatchi Ukraine |
Only Coke CAN do this |
The Coca-Cola-Ukraine Limited Liability Company |
Coca-Cola |
|
Havas Digital Kyiv |
Durnev, Freud and shame on you |
Nestle Ukraine |
Nescafe 3in1 |
|
banda |
What if parents find out what their kids are engaged in |
banda |
banda |
|
banda |
Project 70: how to make a brand out of 10 vacancies |
banda |
banda |
|
banda |
How goodwine made the most human loyalty program |
goodwine |
goodwine |
|
51. Media innovation/Idea |
|
ODDEE Agency |
Pit Bull Fight |
New Products Group |
Pit Bull |
|
Media First Ukraine |
#laysmoviegon |
PepsiCo Ukraine |
Lay’s |
|
banda |
Instoptica: fighting for Ukrainians’ eyesight in the belly of the beast |
Luxoptica |
Luxoptica |
|
52. Target audience reach in media campaign |
|
Digital Choo |
Emotional Targeting |
Pari-Match |
Parimatch |
|
Zenith |
How to find new audience to boost brand-leader’s growth |
L'Oréal Ukraine |
L'Oreal Paris |
|
Starcom |
Narrow targeting for wide diagonal or how large Samsung TVs have become sales giants in the new segment |
Samsung Electronics |
Samsung QLED |
|
53. Engaged Community |
|
U.N.C.L.E. |
FRIENDS - Community for girls |
LLC «Kimberly-Clark Ukraine» |
Kotex |
|
banda |
Nekaktus: all the creatives under one roof |
banda |
banda |
|
banda |
How to make Ukrainians ambassadors for the brand of Ukraine |
Cabinet of Ministers of Ukraine |
Ukraine NOW |
|
54. Media Content Partnerships |
|
Media First Ukraine |
For girls of all ages |
Bella Trade |
Bella |
|
I am IDEA |
COMFY. THE VOICE. KIDS |
Comfy Trade LLC |
COMFY |
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