Международный фестиваль рекламы Golden Hammer - 2009 опубликовал шорт-листы. В них вошли работы нескольких украинских агентств: это Burn и Melt от Ogilvy Group, Crocodile и Rabbit от Adventa Lowe, Mermaid от MEX, Children's lost letters от Adventa Lowe и Walking Calendar от Студии графического дизайна Юрка Гуцуляка. Предлагаем вашему вниманию полный список финалистов:
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Golden Hammer Shortlist 2009
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TV Ads
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Foodstuffs, beverages, animal and pet food
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| ICE BATTLE | Russia | BBDO Moscow |
| Squirrels | Russia | BBDO Moscow |
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Services (tourism, entertainment, sports, mass media, culture, education)
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| Sheep | Romania | Ogilvy&Mather Advertising |
| The Way It Was Meant To Be | Finland | hasan&partners |
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Social
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| Job interview | Hungary | ACG.HEY Advertising Agency |
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PRINT ADS
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Clothing, beauty products, hygiene products, medications, Household goods, pet products, office equipment, construction, transport
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| Zip | Russia | Grey Moscow |
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ShoeControl_Peephole |
Russia | BBDO Moscow |
| Cup | Russia | Leo Burnett Moscow |
| Kettle | Russia | Leo Burnett Moscow |
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Social
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| Burn Melt |
Ukraine | Ogilvy Group |
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OUTDOOR POSTERS
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Clothing, beauty products, hygiene products, medications, Household goods, pet products, office equipment, construction, transport
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| THE CROCODILE | Ukraine | Adventa Lowe |
| THE RABBIT | Ukraine | Adventa Lowe |
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Services (tourism, entertainment, sports, mass media, culture, education)
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| Post-it Scenario | Lithuania | MILK |
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Services (telecommunications, financial, trade, insurance, retail)
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| Burn Melt |
Ukraine | Ogilvy Group |
| Other | ||
| Win the Window | Russia | Leo Burnett Moscow |
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RADIO ADS
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Clothing, beauty products, hygiene products, medications, Household goods, pet products, office equipment, construction, transport
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| Unexpectedly Fast | Russia | BBDO Moscow |
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INTERACTIVE MEDIA
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Corporate websites, Information resources - NEWS PORTALS; Service projects: on-line services, on-line stores, catalogues, search services; Non-commercial projects: entertainment, culture, humanities, ecology, microsites
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| Green Energy | Estonia | A3 Interacitve |
| www.paprasyk.lt | Lithuania | Adell TAivas Ogilvy |
| Super Hero | Belarus | Forte Grey |
| www.skamp.lt | Lithuania | Gaumina |
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Simple banners: GIF, JPG, Media banners: flash, HTML, rich-media; Beyond The Banner (interstitials, push technology, etc.)
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| Orbit Bottle | Russia | BBDO Interactive |
| TS Twitter Banners | Lithuania | Gaumina |
| Sobieski Impress Baner | Lithuania | MILK |
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Internet campaigns
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| TS Online Campaign | Lithuania | Gaumina |
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E-mail Marketing / Newsletters, animated greeting cards
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| St.Valentine´s Day | Czech republic | MARK BBDO |
| Efectologist Easter greeting | Latvia | DDB Latvija / CUBE |
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Viral video
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| Bohemians | Lithuania | Gaumina |
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Other
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| Yandex Traffic jams | Russia | ZAO Instinct |
| Raiffeisen Captcha Ad | hungary | carnation ltd. |
| Toyota Screensaver | Russian Federation | BrandStudio |
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BEST USE OF MEDIA
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Best use of Television
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| real,- Contextual Advertising | Germany | OMNICOM Media Group Germany |
| BITE TV VOTING PROJECT | Latvia | OMD Latvia |
| Maxima_ New_Year_speech | Latvia | DDB Worldwide Latvia |
| Smoke Free Commercial Breaks | Finland | hasan&partners |
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Best use of Print Media
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| BITE PRINT IN GREEN | F3-914-1 | Latvia |
| Fiesta Fashion Colors | F3-843-1 | Czech Republic |
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Best use of Outdoor Media (posters, stands, pillars, signboards, neon signs, pneumatic constructions, decorations, transport)
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| We´ll heal the city | Slovak Republic | VACULIK ADVERTISING |
| “Dead party” campaign installation | Latvia | Creative Media Services |
| Vitiron, dancing red coat | Latvia | UniversalMcCann Latvia |
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Best use of Indoor Media (posters, stands, pillars, signboards, neon signs,decorations)
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| Scale | Czech Republic | EURO RSCG a.s. |
| Eset public toilette peephole | Slovakia | MARK BBDO Bratislava, s.r.o. |
| flyLAL elevator | Lithuania | UAB "Euro RSCG MIA" |
| Mermaid | Ukraine | MEX |
| Hiding women | Slovak Republic | VACULIK ADVERTISING |
| CINEMA MESSAGES | Slovak republic | Saatchi & Saatchi |
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Best use of Internet
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| TS Online Campaign | Lithuania | Gaumina |
| www.skamp.lt | Lithuania | Gaumina |
| GALERIJA CENTRS game Hot or Not | Latvia | PHD Latvia |
| The Morning After: Abort, Ignore, Cancel | Latvia | OMD Latvia |
| Blow into the mic | Russia | Leo Burnett Moscow |
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Best use of Media Mix
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| BITE -It's Getting Greener | Latvia | OMD Latvia |
| Vitiron | Latvia | UniversalMcCann Latvia |
| MESSAGES | Slovak republic | Saatchi & Saatchi |
| MESSAGES | Slovak republic | Saatchi & Saatchi |
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Best use of Guerilla Marketing (Legal Graffiti/Murals, Word of Mouth/Buzz), Product Placement, Street Teams
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| CHILDREN'S LOST LETTERS | Ukraine | Adventa Lowe |
| Graffiti Street Cans | Latvia | OMD Latvia |
| Zelta Zivtina tunnel | Latvia | Inspired Communications |
| Dog Shit | Czech Republic | EURO RSCG a.s. |
| Check Them! | Macedonia | McCann Erickson Group Skopje |
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Best use of Sponsorship, Event/Nightlife Marketing
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| Cosmo Bikini Bash | Russia | R&I GROUP |
| Onegin meets the Beckhams in the STOCKMANN theatre | Latvia | SIA OMD Latvia |
| Maxima „Dreams come true” | Latvia | Alpha Baltic |
| Ice Period | Russia | OMD Media Direction |
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Best use of Alternative Media (Blog, In-Game Advertising, Mobile Marketing, Screensavers, SMS (Short Message Service), Video Projections)
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| Zelta_Zivtina_The_Littles | Latvia | DDB Latvia / Cube Media |
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ART DIRECTION
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Booklets, Calendars, POS materials (stickers, shelf-talkers etc.)
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| Walking Calendar | Ukraine | Graphic design studio by Yurko Gutsulyak |
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ADVERTISING CAMPAIGNS
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| Squirrels | Russia | BBDO Moscow |
| Ežys incubator | Lithuania | MILK |
Источник: www.sostav.ua по материалам http://www.hammer.lv/
Работы украинских агентств, вошедшие в шорт-листы здесь.
