Победители Promo Lions

23 июня объявлены победители конкурса Promo Lions 56-го Международного фестиваля рекламы "Каннские Львы".

 

Золото Promo Lions 

Use of Media
Event and Field Marketing
STORE+ SELLS HOPE
PORTUGUESE RED CROSS
RED CROSS DONATIONS/HOPE
LEO BURNETT LISBOA
PORTUGAL


Use of Media
Alternative Media: Small Scale
MAGIC SALAD PLATE
FOUR'N TWENTY
MEAT PIES
CLEMENGER BBDO MELBOURNE
AUSTRALIA


Use of Media
Sponsorship or Partnership Campaigns
ADITHREAD
ADIDAS NEW ZEALAND / NEW ZEALAND RUGBY UNION
ALL BLACKS RANGE
TBWA\WHYBIN\TEQUILA Auckland
NEW ZEALAND


Use of Media
Best Use of Print & Standard Outdoor in a Promotional Campaign
WHEN WILL THE FRUIT BURST
PASCALL
FRUIT FLAVOURED SWEETS
DDB NEW ZEALAND Auckland
NEW ZEALAND

 

Use of Media
Best Use of Digital Media in a Promotional Campaign
LET IT RING
OVK/PARENTS OF CHILD ROAD VICTIMS
ROAD SAFETY MESSAGE
HAPPINESS BRUSSELS
BELGIUM


Product & Service
Fast Moving Consumer Goods
FRUIT BURST
PASCALL
FRUIT FLAVOURED SWEETS
DDB NEW ZEALAND Auckland
NEW ZEALAND


Product & Service
Fast Moving Consumer Goods
MAGIC SALAD PLATE
FOUR'N TWENTY
MEAT PIES
CLEMENGER BBDO MELBOURNE
AUSTRALIA


Product & Service
Alcoholic and Non-Alcoholic Drinks
TED696 PROJECT
LION NATHAN AUSTRALIA
TOOHEYS BEER 696ML
BMF Sydney
AUSTRALIA


Product & Service
Cars & Automotive Services
BABY MADE ON BOARD
DODGE
DODGE JOURNEY
PROXIMITY BBDO Brussels
BELGIUM

Product & Service
Travel, Entertainment & Leisure
ZUJI BEANS
ZUJI
TRAVEL BOOKING WEBSITE
HAPPY SOLDIERS Sydney
AUSTRALIA

 

Серебро и бронзу можно посмотреть здесь

http://work.canneslions.com

Гран-при в Promo Lions досталось токийскому агентству Beacon Communications за кампанию "Yubari".
 
http://www.reklamaster.com/get_image/id/6462
Type of Entry: Product & Service
Category: Travel, Entertainment & Leisure
Title: YUBARI
Advertiser/Client: YUBARI RESORT
Product/Service: RESORT FACILITIES
Entrant Company: BEACON COMMUNICATIONS Tokyo, JAPAN
Sales Promotion/Advertising Agency: BEACON COMMUNICATIONS Tokyo, JAPAN
Creative Credits
Name Company Position
Masato Mitsudera Beacon Communications Creative Director
Naoki Nishimura Beacon Communications Art Director
Go Suzuki Beacon Communications Account Management
Hideki Soraoka Beacon Communications Account Management
Tomoko Shigetome Beacon Communications Account Management
Mika Archer Ms/L PR
 
 Победители Promo Lions
 
Всего в PR Lions было вручено 17 Львов, это - помимо Гран-при. В  Promo Lions  - 10 золотых Львов, 9 серебряных и 24 бронзовых  Льва. А в Direct Lions кроме Гран-при вручили 11 золотых Львов, 12 серебряных  и 26  бронзовых Львов.