11-й Международный фестиваль Golden Hammer закончился в Риге!
Награду Creativity Case за лучшую творческую составляющую своих работ получило Ogilvy& Mather advertising, Румыния. Награда Media folder за лучшее использование медиа досталась Leo Burnett Moscow, Россия. Access Key, награда за цифровые медиа, была вручена агентству «Кинограф» из Украины.
Network of the year была вручена сети Ogilvy
11-й Golden Hammer собрал более 600 работ из 25 стран! Это рекордное число стран в истории фестиваля. Кроме того, в этом году к Европейским странам также присоединилась и Африка.
Больше всего работ было подано российскими, украинскими и литовскими агентствами. По сравнению с прошлым годом количество работ выросло на 30% и 108 из них вошли в шорт-лист.
Победители 2010
| Creativity Case | Ogilvy&Mather Advertising | Romania | |
| Media folder | Leo Burnett Moscow | Russia | |
| Access key | Kinograf | Ukraine | |
| NETWORK OF THE YEAR | Ogilvy | ||
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TV Ads |
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| A-1 Foodstuffs, beverages, animal and pet food | |||
| Ostrich | Saatchi & Saatchi | South Africa | Gold |
| Escape - The Film | Ogilvy Group Ukraine | Ukraine | Silver |
| Revo Wall | PROVID | Ukraine | Diploma |
| Skittles_Juicy Exotic | SapientNitro | Russia | Diploma |
| A-2 Alcohol beverages | |||
| Moving Riga | Milk | Lithuania | Silver |
| A-3 Clothing, beauty products, hygiene products, medications, Household goods, pet products, office equipment, construction, transport | |||
| Shoe | Instinct | Russia | Silver |
| A-4 Services (tourism, entertainment, sports, mass media, culture, education) | |||
| Drama Queen | TBWA\PHS Helsinki | Finland | Gold, Grand Prix |
| The Withch 3 | McCann-Erickson Riga | Latvia | Diploma |
| A-5 Services (telecommunications, financial, trade, insurance, retail) | |||
| 25 Years | Instinct | Russia | Silver |
| Breathe | Ogilvy Group Ukraine | Ukraine | Silver |
| Mayakovsky | Adventa Lowe | Ukraine | Diploma |
| Tcvetaeva | |||
| A-6 Social | |||
| Fly | JWT Russia | Russia | Silver |
| Child as a Mirror | KING Helsinki | Finland | Diploma |
| Nickolay | Ogilvy Group Russia | Russia | Diploma |
| Polarosaurs | Leo Burnett Moscow | Russia | Diploma |
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Print Ads |
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| B-1 Foodstuffs, beverages, animal and pet food | |||
| WRINKLED FINGER | TBWA / Central Asia | Kazakhstan | Diploma |
| B-2 Alcohol beverages | |||
| mushroom | Instinct | Russia | Diploma |
| B-3 Clothing, beauty products, hygiene products, medications, Household goods, pet products, office equipment, construction, transport | |||
| POLICE TICKET | Ogilvy&Mather Budapest | Hungary | Silver |
| Sting | Saatchi & Saatchi Switzerland/Romania | Switzerland Romania | Silver |
| Tickle | |||
| Burn | |||
| Scratch | |||
| WANTED | Ogilvy&Mather Budapest | Hungary | Diploma |
| Hard day | Saatchi & Saatchi Russia | Russia | Diploma |
| Last Night | |||
| Weekend | |||
| B-4 Services (tourism, entertainment, sports, mass media, culture, education) | |||
| Pasaka print campaign - "E.T." | UAB "Adell reklama" | Lithuania | Diploma |
| Pasaka print campaign "R2D2" | |||
| Pasaka print campaign "Birds" | |||
| B-5 Services (telecommunications, financial, trade, insurance, retail) | |||
| bolt | Instinct | Russia | Diploma |
| triangle | |||
| key | |||
| old 1 | Instinct | Russia | Diploma |
| old 2 | |||
| old 3 | |||
| B-6 Social | |||
| The Big Turn Off | Ogilvy&Mather Advertising | Romania | Gold, Grand Prix |
| Birds - Swallow | Saatchi&Saatchi Romania | Romania | Gold |
| Street Children | Leo Burnett Ukraine | Ukraine | Silver |
| Suicide | Ogilvy&Mather | Czech Republic | Silver |
| DICTATORS | SAATCHI & SAATCHI | France | Silver |
| B-7 Other (a category will be chosen by the judges) | |||
| Reading | Leo Burnett Moscow | Russia | Diploma |
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Outdoor Posters |
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| C-1 Foodstuffs, beverages, animal and pet food | |||
| Merrild Coffee Cup Wall | OMD Latvia | Latvia | Diploma |
| C-3 Clothing, beauty products, hygiene products, medications, Household goods, pet products, office equipment, construction, transport | |||
| Wrinkles | Saatchi & Saatchi Russia | Russia | Gold |
| Balerine | BBDO Russia | Russia | Silver |
| Soldiers | |||
| POLICE TICKET | Ogilvy&Mather Budapest | Hungary | Silver |
| WANTED | Ogilvy&Mather Budapest | Hungary | Diploma |
| C-4 Services (tourism, entertainment, sports, mass media, culture, education) | |||
| Warm-up | Ogilvy Group Ukraine | Ukraine | Silver |
| C-6 Social | |||
| DRUNK DRIVING MEMORIAL | ZAVOD | Russia | Silver |
| Punch Machine | Ogilvy&Mather Advertising | Romania | Silver |
| Street Children01 | Leo Burnett Ukraine | Ukraine | Diploma |
| Street Children02 | |||
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Radio Ads |
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| D-3 Clothing, beauty products, hygiene products, medications, Household goods, pet products, office equipment, construction, transport | |||
| Both Sides | TBWA / Central Asia | Kazakhstan | Silver |
| Faster and Better | |||
| Seven Days | |||
| D-5 Services (telecommunications, financial, trade, insurance, retail) | |||
| Medication Against Boredom | McCann-Erickson Riga | Latvia | Silver |
| Mayakovsky | Adventa Lowe | Ukraine | Silver |
| Tcvetaeva | |||
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Interactive Media |
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| E-1 Corporate websites, Information resources - NEWS PORTALS; Service projects: on-line services, on-line stores, catalogues, search services; Non-commercial projects: entertainment, culture, humanities, ecology, microsites | |||
| Toyota Prius | BrandStudio | Russia | Silver |
| Speed of Light | Gaumina | Lithuania | Diploma |
| Hobby Tuner | Wiktor Leo Burnett | Slovakia | Diploma |
| E-2 Simple banners: GIF, JPG, Media banners: flash, HTML, rich-media; Beyond The Banner (interstitials, push technology, etc.) | |||
| Street Children | Leo Burnett Ukraine | Ukraine | Gold |
| Give a pass! | Adwatch | Russia | Diploma |
| Less words - more action for your native city! | Studio7 | Ukraine | Diploma |
| E-3 Internet campaigns | |||
| Kseniya Sobchack. Crash. | Kinograf | Ukraine | Gold |
| Street Children | Leo Burnett Ukraine | Ukraine | Silver |
| Milana | ADM Interactive | Estonia | Diploma |
| PumpMan | Gaumina | Lithuania | Diploma |
| CanCamera | Leo Burnett Moscow | Russia | Diploma |
| The Pink Squad | Wiktor Leo Burnett | Slovakia | Diploma |
| E-4 E-mail Marketing / Newsletters, animated greeting cards | |||
| Airbaltic Christmas greeting | Cube-Media | Latvia | Silver |
| AXE TV: gift the good news | LLC GRAPE | Russia | Diploma |
| E-5 Viral video | |||
| Kseniya Sobchack. Crash. | Kinograf | Ukraine | Gold |
| Uneasy Stocking Date | Ogilvy Group Russia | Russia | Silver |
| Balloons | Ogilvy Group Russia | Russia | |
| Aquapark | Ogilvy Group Russia | Russia | |
| Raitis Reverss/Running Backwards viral video | DDB Worldwide Latvia | Latvia | Diploma |
| Extreme on Moscow River | Saatchi & Saatchi Russia | Russia | Diploma |
| Shooting | |||
| Extreme goal | |||
| Proposal | |||
| BBQ Football | |||
| E-6 Other (a category will be chosen by the judges) | |||
| Elmenhorster Juice Empire | Interactive Marketing Partner Baltic, UAB | Lithuania | Gold |
| Madara drinks web game | Digibrand | Latvia | Silver |
| Will I survive until the end of the year? | Euro RSCG Prague | Czech Republic | Diploma |
| Your Corby Speaks for You | Leo Burnett Moscow | Russia | Diploma |
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Best Use of Media |
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| F-1 Best use of Television | |||
| Announcement | Wiktor Leo Burnett | Slovakia | Diploma |
| F-2 Best use of Radio | |||
| Let s encourage ours together! | Media House | Latvia | Silver |
| F-3 Best use of Print Media | |||
| Reading | Leo Burnett Moscow | Russia | Silver |
| F-4 Best use of Outdoor Media (posters, stands, pillars, signboards, neon signs, pneumatic constructions, decorations, transport) | |||
| Zebrafest | ACG Advertising Agency | Hungary | Gold |
| 1of1 | Media House | Lithuania | Silver |
| Calve. Tomatoes only. | BBDO Russia | Russia | Diploma |
| Sony Ericsson C510 campaign Smile hunt! | Media House | Estonia | Diploma |
| F-5 Best use of Indoor Media (posters, stands, pillars, signboards, neon signs, decorations) | |||
| Your Corby Speaks for You | Leo Burnett Moscow | Russia | Silver |
| F-6 Best use of Internet | |||
| Making Contact with Non-Humans | Optimum Media OMD | Russia | Silver |
| Street Children | Leo Burnett Ukraine | Ukraine | Diploma |
| F-7 Best use of Media Mix | |||
| Kseniya Sobchack. Crash. | Kinograf | Ukraine | Gold |
| A garden for Antwerp | Saatchi & Saatchi | Belgium | Silver |
| Street Children | Leo Burnett Ukraine | Ukraine | Diploma |
| Lietuvos Draudimas / RSA. 50 ct | MediaCom | Lithuania | Diploma |
| "Don't throw away the money in a pit" | Inspired Communications | Latvia | Diploma |
| F-8 Best use of Guerilla Marketing (Legal Graffiti/Murals, Word of Mouth/Buzz), Product Placement, Street Teams | |||
| TELE2 Meteorite lands in Latvia | Inspired Communications | Latvia | Gold |
| Rain of flowers | Publicis Group Austria | Austria | Gold |
| Street Children | Leo Burnett Ukraine | Ukraine | Diploma |
| F-9 Best use of Sponsorship, Event/Nightlife Marketing | |||
| Sensational Whiteness with Persil at Sensation! | Optimum Media OMD | Russia | Silver |
| Diademine Street Painters | BBDO Russia | Russia | Diploma |
| F-10 Best use of Alternative Media (Blog, In-Game Advertising, Mobile Marketing, Screensavers, SMS (Short Message Service), Video Projections) | |||
| 3d projection:When fairy tales come true | UAB Publicum Media | Lithuania | Silver |
| Jokos 360 App Trip | Omnicom Media Group Germany GmbH | Germany | Silver |
| CanCamera | Leo Burnett Moscow | Russia | Diploma |
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Art direction |
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| G-1 Label and packaging | |||
| The drink that didn't have a name | DDB Vilnius | Lithuania | Silver |
| Gauss bulbs packaging | fastway: ideas that rock! | Russia | Diploma |
| DRYG NARODA | Clёver | Russia | Diploma |
| G-2 Logo Design, corporate Design, corporate identity (integrated solutions), Annual reports, brochures & catalogues | |||
| Fill the gap | Transformer Studio | Russia | Silver |
| Find your Idea! | Voskhod | Russia | Silver |
| Sangar | Identity Ltd. | Estonia | Silver |
| Estonian Centre of Architecture | Identity Ltd. | Estonia | Diploma |
| G-3 Booklets, Calendars, POS materials (stickers, shelf-talkers etc.) | |||
| Tuberculosis 3D Test | Voskhod | Russia | Diploma |
| G-4 Other (a category will be chosen by the judges) | |||
| Sweeney Todd: the Thriller | DDB Vilnius | Lithuania | Gold |
| Postcard Business Card | Transformer Studio | Russia | Gold |
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ADVERTISING CAMPAIGNS |
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| TELE2 Meteorite lands in Latvia | Inspired Communications | Latvia | Gold |
| The Eagle-Eyed Johnny | ADELL Saatchi&Saatchi | Latvia | Silver |
| CanCamera | Leo Burnett Moscow | Russia | Silver |
| The Pink Squad | Wiktor Leo Burnett | Slovakia | Silver |
| Omnitel Let\ | LOVE | Lithuania | Silver |
| Street Children | Leo Burnett Ukraine | Ukraine | Diploma |
| What would we be buying if it hadn't happened? | Euro RSCG Prague | Czech Republic | Diploma |
| Kseniya Sobchack. Crash. | Kinograf | Ukraine | Diploma |
| Life is a Search | Saatchi & Saatchi Russia | Russia | Diploma |
| Free Looking | Saatchi & Saatchi | Italy | Diploma |
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DIRECT MARKETING |
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| I-2 Direct marketing materials (B2C, B2B) | |||
| KNOCKING ON HEAVEN'S DOOR | R&I GROUP | Russia | Silver |
| 5ok ANTIViral campaign | Talan Group (Talan Proximity) | Ukraine | Diploma |
Источник: sostav.ua
